Join a team that values creativity, craftsmanship, and innovation in one of Egypt's leading luxury brands.
Company Description
Egypt Gold Group, established in 1935, has been a leader in the gold and jewelry industry in Egypt. The company offers comprehensive services, including jewelry design and manufacturing, gold refining, wholesale services, and jewelry packaging and visual merchandising. Egypt Gold is the parent group of top brands such as Iram, Siran, EG Diamond, EG Concept, and EG Silver. In partnership with the Egyptian Ministry of Education, Egypt Gold founded Egypt Gold School, the first school specializing in jewelry making.
Role Description
- Formulate and execute comprehensive brand strategies to strengthen brand positioning, awareness, and performance across local and regional markets.
- Lead the planning and execution of marketing and product launch campaigns in coordination with internal stakeholders (Design, Wholesale, and Creative teams).
- Conduct market and competitor analysis to support data-driven branding decisions.
- Ensure brand consistency in all communication, including visual identity, tone, and messaging across all platforms.
- Oversee visual identity, messaging, and tone across all marketing channels.
- Collaborate with digital and creative teams to deliver impactful, on-brand content.
- Monitor and evaluate brand performance metrics and recommend optimizations.
Qualifications
- Proven experience (35 years) in brand management.
- Background in the jewelry, fashion, or luxury goods industry is preferred.
- Solid understanding of marketing strategies.
- Strong leadership and project management skills.
- Excellent communication and analytical skills.
- Bachelor's degree in marketing, Business Administration, or a related field, preferably from AUC or GUC.
