Brand Manager

Job Responsibilities:

Develop and implement brand strategies aligned with the company's overall business and marketing objectives.

Ensure consistent brand positioning and communication across all marketing channels and touchpoints.

Coordinate cross-functionally with internal teams to ensure consistency in brand-related decisions and initiatives.

Monitor market trends, consumer behavior, and competitor activities to identify opportunities and potential threats.

Analyze and report on brand performance, campaign effectiveness, and ROI to support data-driven decision-making.

Plan, execute, and monitor ATL, BTL, and TTL marketing campaigns.

Manage media buying activities and marketing budgets to maximize campaign performance and ROI.

Coordinate with influencers and external partners to execute influencer marketing campaigns and brand activations.

Oversee brand activations, events, and promotional activities to enhance brand awareness and customer engagement.

Monitor and optimize SEO, analytics, digital performance, and online brand presence.

Conduct competitive analysis and benchmark the brand against key competitors.

Collaborate with creative, digital, sales, and other relevant teams to ensure effective execution of brand initiatives.

Track campaign KPIs and provide regular performance reports and recommendations for improvement.

Stay updated on emerging marketing trends, consumer insights, and industry best practices.

Job Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

2–5 years of relevant experience in Brand Management, Marketing, or a related role.

Experience in Fast Food / F&B or Marketing Agencies is highly preferred.

Strong understanding of ATL, BTL, and TTL marketing campaigns.

Hands-on experience in media buying and marketing budget management.

Good knowledge of SEO, Google Analytics, digital marketing, and performance optimization.

Experience in influencer marketing and brand activations.

Strong analytical skills with the ability to evaluate campaign performance and ROI.

Good understanding of market research, consumer behavior, and competitive analysis.

Strong communication, presentation, coordination, and project management skills.

Ability to work effectively with cross-functional teams and external agencies.

Strong business acumen with a customer-focused mindset.

Creative, proactive, and results-oriented personality.