Brand Manager

Brand Marketing Manager

Location: Dubai, UAE (working hours aligned to Europe & US time zones)

Reports to: Senior Director, Marketing & E-Commerce

About the Role

We are seeking a highly motivated and strategic Brand Manager to own and drive a premium automotive product brand across the Europe and Americas region. Based in Dubai but supporting global markets, you will be the central lead responsible for shaping the brand's international narrative while supporting regional execution.

A major focus of your first year will be leading the brand's planned launch into the European market a critical growth priority for 2026. You will spearhead go-to-market activation while continuing to manage and evolve the brand's presence in the US and Latin America, ensuring a consistent and differentiated identity across all regions.

Key Responsibilities

Brand Strategy & Positioning

Lead development of the brand strategy across Europe and the Americas, ensuring alignment with corporate objectives and regional market needs

Build and communicate a compelling value proposition tailored for new market entry while maintaining the brand's established heritage and positioning

Maintain brand guidelines and ensure consistent implementation across all channels, regions, and stakeholders

European Market Launch

Lead the brand and marketing workstream for the brand's 2026 European launch

Partner with sales, product, and regional leadership to develop launch campaigns, dealer activation plans, and communications

Oversee competitive analysis, market research, and customer/dealer perception studies to inform positioning

Execute a full go-to-market plan, including digital campaigns, events, PR, and offline marketing

Marketing & Campaign Execution

Manage and execute integrated campaigns across Europe and the Americas (digital, trade shows, dealer marketing, etc.)

Collaborate with creative, digital, and regional marketing teams to develop high-quality brand assets and content

Own the global marketing calendar, ensuring seamless coordination with product launches and sales cycles

Performance & Reporting

Establish KPIs for brand awareness, partner adoption, and campaign ROI across all regions

Track, analyse, and report on performance, adjusting strategy to optimise results

Manage budgets and provide regular updates to senior stakeholders

Collaboration & Leadership

Act as brand guardian internally and externally, ensuring a strong, aligned global identity

Partner with regional teams to enable locally relevant execution

Coordinate with agencies, vendors, and media partners to deliver high-impact campaigns

Qualifications

Bachelor's degree in Marketing, Business, or a related discipline (Master's preferred)

5+ years experience in brand management or related roles

Proven experience launching or scaling brands across multiple international markets

Strong analytical, strategic planning, and project management skills

Excellent communication and stakeholder management abilities

Ability to thrive in a fast-paced, entrepreneurial environment

Flexibility to work European and U.S.-aligned hours