The global business development leadership team sets the strategy in consultation with the global strategy board and global practice groups. The business development (BD) and marketing teams (comprising business development, client development, pitches and pursuits, and marketing and communications experts) are led by regional heads of BD who are aligned to our regional boards: Asia Pacific, Middle East and Africa, North America, UK, and Europe.
Our Strategy Seeks To
- Manage and develop clients and profile in our global sectors.
- Adopt a content and product led approach when growing our market profile.
- Prioritise the use of integrated digital marketing channels.
- Position our most senior staff as advisors to the business, supported by expert execution teams.
- Our principles dictate that the highest value clients and opportunities command the highest value BD attention and bespoke tactics.
The Role
This role is a part of the Middle East and Africa (MEA) BD and marketing team who work across our MEA practice and sector groups with a majority focus on engagement and conversion stages of the sales pipeline. You will be expected to facilitate the sales process; originate and coordinate high value marketing and communications activity; and provide advisory and execution services to our growth markets across MEA. Shaping and implementing initiatives, tailored to market and client nuances will be key to the success of this role. This role works closely with specialist client development, pitches and pursuits, marketing and communications, and centralised shared services teams.
Key Responsibilities
Business development
- Drive BD related development and implementation of regional growth strategies.
- Drive a connected and consistent approach to regional practices/sectors in line with our global practice group strategy.
- Develop clear strategies and BD plans, formulate aligned marketing campaigns and maintain a strong focus on growing key client relationships.
- Use analytics to identify and track leads and monitor performance of activity for maximum ROI, report back on effectiveness.
- Maintain an in-depth understanding of the relevant practices, sectors and markets to inform BD and marketing activities.
- Act as a conduit of information and collaboration to further connect the regional and international office network.
- Formulation of relevant BD budgets and management of the budget to ensure appropriate expenditure and that the firm receives suitable return on that investment.
- Undertake other projects as may be assigned by the regional or global leadership team.
Clients
- Contribute to regional and global key client programmes.
- Institute a Clients first, client centric mindset. All activity across the pipeline should have an intentional client impact and outturn which compliments the regional growth objectives.
- Work with regional partner groups to establish a market-leading reputation by promoting and selling capabilities of relevance to clients in our groups.
Pitches and pursuits
- Manage the production and delivery of bids and tenders, working in partnership with the relevant partners and BD team, such that bids accurately reflect the business proposition being presented and the related BD plans for that client, sector, or practice.
- Create, maintain, and improve pitch resources such as a credentials database, standard wording, and case studies.
Marketing and communications
- Support on the communication and marketing strategy, including executing multichannel marketing campaigns in coordination with the marketing and communications team.
- Coordinate and execute multichannel marketing campaigns in conjunction with the wider function, including the organisation of virtual and in person events.
- Support the strategy for improving recognition across the key legal directories in the region.
- Manage marketing materials and activities in support of the BD agendas including brochures, directory submissions, awards submissions, web pages, CVs, client articles, matter press releases, social media posts, newsletters, reports, events, sponsorships, podcasts, webinars etc.
- Work with the marketing and communications team to ensure PR strategies support BD plans and enhance campaigns.
- Champion the use of the firm's CRM database and manage regional marketing lists.
Maintenance of the operational standards of the BD and marketing team to ensure:
- our branding approach is implemented effectively
- communication materials effectively represent the positioning of each area
- our approach to pitches is informed by market and sector knowledge, and client insights
- the management of events is efficient and cost-effective
- PR strategies support BD plans and enhance campaigns
The Firm
When you work at Clyde & Co, you join a team of 500 partners, 2,400 lawyers, 3,200 legal professionals and 5,500 people in nearly 70 offices and associated offices worldwide. Our values are the principles that guide the decisions we make, unite us in our endeavours and strengthen our delivery, for both our clients and our firm. We work as one, excel with clients, celebrate difference and act boldly. We are committed to operating in a responsible way by progressing towards a diverse and inclusive workforce that reflects the communities and clients it serves. We are devoted to providing an environment in which everyone can realise their potential, using its legal and professional skills to support its communities. We do this through pro bono work, volunteering and charitable partnerships, and minimising the impact it has on the environment, including through our commitment to the SBTi Net-Zero standard and the setting of ambitious emissions reduction targets.
Our Commitment
Clyde & Co is proud to be an equal opportunities employer. Our values encourage us to support fairness, celebrate diversity and prohibit all forms of discrimination in the workplace to allow everyone to excel at work. Therefore, we welcome and encourage all applications from suitably qualified individuals, regardless of background or identity. Learn more about our interview process.
A Note on Privacy
Please take a moment to read our privacy notice. This describes what personal information Clyde & Co (we) may hold about you, what it's used for, how it's obtained, your rights and how to contact us as a data subject.
If you are submitting a candidate as a Recruitment Agency Partner, it is an essential requirement and your responsibility to ensure that candidates applying to Clyde & Co are aware of this privacy notice.
This is the job description as constituted at present; however, Clyde & Co reserves the right to reasonably amend it in accordance with the changing needs of the business.
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