e-CENS is a certified sales and service partner of top marketing technology vendors such as Google and Tealium. e-CENS works with top globally and regionally recognized brands such as MBC, Emaar, Emirates Airlines, Saudia Airlines, Jarir, Bupa Insurance, Dubai Tourism, Du Telecommunication, Abu Dhabi Commercial Bank, and Emirates NBD, etc. e-CENS operated in the region since 2013 as E-Nor before rebranding the MENA operation to e-CENS in 2019.
e-CENS provides products and services related to Web and Mobile Analytics, Personalization, A/B and Multivariant Testing, Customer Data Platform (CDP) and Conversion Rate Optimization (CRO).
Purpose and Scope:
The Business Development Executive is responsible for achieving demand generation goals of e-CENS in the Middle East market. This employee is responsible for the first step of the sales process identifying and creating new qualified sales leads and opportunities by prospecting to the contacts identified as the Ideal Customer Profiles.
This role will be primarily focused around researching the Target Accounts in your territory and performing outreach of prospecting sequencing campaigns through emails, calls, and social media. You will have the opportunity to be closely mentored and professionally developed by more seasoned sales professionals.
This employee will be reporting to the Managing Director and will be assigned with demand generation related KPIs alongside regular sales and business development tasks. The employee should be able to initiate and follow up with business prospects and properly report demand generation activities on a daily basis.
Good to have:
- BA or MA graduate from the field of Business Administration.
- Previous business development and/or demand generation background is a plus.
- Ease of communication with C-level executive types of people.
- Well-structured demand generation process with excellent follow-up capabilities using CRM tools.
- Ability to execute on the assigned tasks and report from them on a daily basis.
- Excellent communication and presentation skills in English.
- Digital Analytics and marketing savvy.
- Excellent interpersonal, social and networking skills.
- Flexible and adaptable with ability to learn quickly.
- Ability to build relationships and establish rapport, and network constantly.
- Positive attitude, enthusiastic and result driven individual.
Key Responsibilities:
- Identifies prospects for e-CENS products and services by actively seeking new potential sales opportunities through prospecting campaigns.
- Build Targeted Lists: Utilize ZoomInfo to build and refine lists, ensuring accurate and relevant targeting.
- LinkedIn Connection Building: Develop and execute strategies for LinkedIn connections, cold messaging, and relationship building.
- Messaging Follow-ups: Ensure timely follow-ups with prospects to maintain engagement.
- Scheduling Meetings: Set appointments with qualified leads.
- Manages prospects with the support of Dubai's regional team.
- Gathers feedback from prospects and shares with internal teams.
- Maintains relationships with prospects and nurtures them until the potential opportunity arises.
- Identifies prospecting improvements by analyzing each step of them and improving individual campaign touches (emails, social media, cold calls).
- Prepares reports by collecting, analyzing, and summarizing information. Creates frequent reviews and reports with demand generation and sales data.
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies.
- Contributes to the team's effort by accomplishing related results as needed and collaborating with team members to achieve better results.
