The Digital Marketing Lead is a strategic and hands-on role responsible for leading the brand's visual identity, digital campaigns, and marketing execution. This hybrid role combines creative design expertise, digital content management, and selected strategic marketing responsibilities to ensure consistent branding, measurable performance, and increase brand awareness to support business growth.
The ideal candidate is both creative and analytical, with digital expertise capable of managing campaigns end-to-end, leadership capability and execution discipline.
Responsibilities
1. Digital Marketing, Campaign Management & Execution
- Plan, execute and optimize paid online or lead generation campaigns across social media (LinkedIn, FB, Instagram, TikTok etc), Google Ads, email marketing, and other digital platforms.
- Manage SEO and SEM strategies to improve online visibility.
- Track and report analytics using tools such as Google Analytics and Meta Business Suite.
2. Content Development & Management
- Create and manage digital content calendars.
- Develop engaging content for social media, website and email campaigns.
- Oversee website updates and digital content improvements.
3. Graphic Design & Creative Oversight
- Design marketing materials including social media creatives, brochures, banners, presentations, and advertising materials
- Develop visual concepts and company-branded assets that align with brand guidelines
- Oversee multimedia content including videos, reels, and promotional graphics
4. Selected Marketing Manager Responsibilities
- Support in marketing planning and budgeting.
- Conduct competitor and market research.
- Manage timelines, external agencies, and vendor relationships.
- Support event marketing, exhibitions, and corporate campaigns from concept to execution.
Qualifications
- Bachelor's degree in Marketing, Design, Digital Media, Communications, or related field
- 5–8 years of experience in digital marketing and senior graphic design role
- Proven experience managing digital campaigns and social media platforms
- Strong portfolio showcasing branding and digital campaign work
- Experience with SEO, Google Ads and social media advertising
- Knowledge of website management (WordPress or similar CMS preferred)
