Digital Marketing Manager

Digital marketing manager

About the Company

Markmerce is a market leader in a defined e-commerce segment, managing several uniquely designed brands that elevate and enhance the online shopping experience across the MENA region. We are focused on building digital-first brands, driving sustainable growth, and delivering exceptional customer experiences through performance, creativity, and innovation.

Key Responsibilities:

1) Digital Strategy & Planning

-Develop and implement practical, effective digital marketing strategies aligned with business goals.

-Conduct market and competitor analysis to identify growth opportunities.

-Define and monitor clear KPIs for each channel, including Traffic, ROAS, CPA, and Conversion Rate.

-Plan annual and quarterly digital activities in line with the approved marketing budget.

2) Paid Media Management

-Manage and optimize performance campaigns across Google Ads, Meta Ads, and TikTok Ads.

-Improve campaign efficiency to maximize ROI, increase sales, and reduce CPA.

-Conduct A/B testing across creatives, audiences, and ad formats.

-Work closely with the creative team to develop high-performing ad assets.

-Manage daily budgets and adjust spend based on performance trends and priorities.

3) Social Media & Content Management

-Oversee content planning, publishing, and community management across social media platforms.

-Ensure consistency in brand messaging, tone of voice, and digital presence.

-Align content execution with SEO, e-commerce best practices, and campaign goals.

4) Analytics & Reporting

-Track and report weekly and monthly performance across all digital channels.

-Analyze website traffic, user behavior, and campaign outcomes using GA4, Search Console, and other reporting tools.

-Generate actionable insights and recommend data-driven improvements.

-Maintain dashboards for real-time KPI monitoring and decision-making.

5) Creative Leadership & Art Direction

-Translate marketing and branding objectives into clear creative directions and performance-driven content concepts.

-Provide art direction for digital content, video production, and campaign assets across platforms.

-Collaborate directly with creative and production teams to ensure high-quality execution and consistency.

-Review and approve creative outputs to ensure alignment with brand positioning, visual identity, tone of voice, and performance goals.

-Utilize AI tools to support ideation, production efficiency, content scaling, and creative testing.

6) Cross-Functional Coordination

-Collaborate with design, sales, customer service, and operations teams to ensure alignment on marketing initiatives.

-Coordinate with external agencies and vendors on campaign execution and specialized tasks.

-Support the smooth execution of promotions, product launches, and seasonal campaigns.

Qualifications:

- Experience:

 5 to 7 years of hands-on experience in digital marketing, preferably within an e-commerce environment.

- Education:

 Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.

Skills:

Must-Have Qualifications

 - Strong knowledge of performance marketing, analytics, conversion optimization, and growth strategies.

 - Experience in content oversight and working cross-functionally with creative and business teams.

 -Strong analytical mindset, attention to detail, and ability to align digital execution with both brand and commercial objectives.

Nice-to-Have Qualifications

-Experience working across multiple brands or within a fast-paced e-commerce business.

-Working knowledge of AI tools for ideation, optimization, and creative testing.

-Understanding of creative production, including video, photography, and art direction.

-Experience coordinating with agencies, vendors, and external partners.

Working Conditions

 -Employment Type: Full-time

-Work Location: New Nozha, Heliopolis

-Work Model: On-site