Head of Marketing

QStaffers is currently looking for a Head of Marketing for one of our partners, a pioneer in the Fashion Industry!

Job Summary:

We are looking for a Head of Marketing to lead our growth, customer acquisition, and revenue strategy across all channels.

This role is responsible for turning our collections, campaigns, and brand storytelling into measurable growth - driving traffic, conversions, and long-term customer loyalty.

You will work closely with the Creative Director and Founder to translate creative concepts into high-performing marketing campaigns across social media, influencer partnerships, paid ads, and CRM.

This is a high-impact leadership role for someone who understands both brand storytelling and performance marketing.

Responsibilities:

Core responsibility: They focus on strategy, distribution, analytics, and sales performance.

Market Strategy & Planning

• Develop overall marketing strategy aligned with revenue goals
• Build launch strategies for collections and product drops
• Plan and manage the marketing calendar
• Campaign Strategy and goal definition

Campaign Execution & Growth

• Own the execution and performance of all campaigns:
• Ensure campaigns reach the right audience, convert into sales and align with brand positioning

Channel Ownership

Oversee performance across all channels:

• Social Media
• Influencer Marketing
• Paid Advertising
• Email & CR

Performance & Analytics

• Track and optimize key metrics

E-Commerce Growth

• Maintain and optimize website, improve conversion rates

Customer Growth & Retention

Build systems to grow and retain audience:

• Loyally programs referral programs community intatives
• Repeat purchase strategies

Team Leadership

Lead and manage the marketing team, including:

• Social Media Manager
• PR Manager
• Growth Specialist

Requirements:

Experience:

• 5-10+ years in marketing or growth roles
• Experience in fashion, e-commerce, or consumer brands preferred.
• Proven track record of driving revenue growth and scaling brand

Skills:

Preformance Marketing:

Strong understanding of:

• Paid ads (Meta, TikTok)
• Funnels and conversion optimization
• ROl-driven marketing

Brand & Campaign Thinking:

• Ability to translate creative ideas into effective campaigns that sell.

Data & Analytics:

• Comfortable analyzing data and making decisions based on performance.

Influencer Marketing:

• Experience managing influencer campaigns and partnerships.

E-Commerce Understanding:

Knowledge of:

• Shopify
• Product launches
• Online customer behavior

Technical Skills:

Preferred familiarity with:

• Meta Ads Manager
• TikTok Ads
• Google Analytics
• Shopify analytics
• Email platforms (e.g., Klavio)

Personal Qualities:

We are looking for someone who is:

• Strategic and data-driven
• reative but performance-focused
• Highly organized
• Results-oriented
• Adaptable in a fast-paced environment
• Passionate about fashion and branding

Bonus Qualifications: (Preferred - not a must)

• Experience scaling a fashion or lifestyle brand
• Strong understanding of Gen Z and social-first marketing
• Experience building influencer communities
• Experience launching products or collections