We are looking for an experienced Digital Brand Marketing Manager to lead and execute the digital brand presence for a real estate portfolio. This role will focus on strengthening brand visibility, driving digital campaigns, managing social media platforms, and supporting brand-led initiatives across multiple channels.
The ideal candidate will bring strong digital marketing expertise within the real estate sector, with hands-on experience in campaign execution, performance marketing, and cross-channel brand activation.
Key Responsibilities
Digital & Social Media Management
- Own and manage all digital and social media platforms for the real estate brand.
- Plan, execute, and monitor content calendars across platforms such as Instagram, LinkedIn, Meta, and others.
- Ensure consistent brand tone of voice and visual identity across all digital touchpoints.
Brand & Account Management
- Act as the custodian of the brand across all digital channels.
- Coordinate with internal teams, creative agencies, and external vendors to ensure seamless brand execution.
- Support brand positioning and visibility initiatives aligned with business objectives.
Performance Marketing & Campaign Optimization
- Plan and execute digital performance campaigns across Meta, Google, programmatic platforms, and other channels.
- Monitor campaign performance, analyse data, and optimise budgets to maximise ROI.
- Work closely with agencies and internal stakeholders to improve lead quality and conversion rates.
Strategy & Planning
- Develop and implement digital brand strategies aligned with overall marketing and business goals.
- Support go-to-market strategies for new launches, projects, and campaigns.
- Track KPIs, prepare performance reports, and deliver actionable insights for continuous improvement.
Event & Activation Support
- Support digital and on-ground event activations, launches, and brand initiatives.
- Manage digital amplification of events before, during, and after execution.
Cross-Channel Activation
- Drive integrated marketing efforts across digital, offline, events, and partnerships.
- Ensure alignment between brand campaigns, performance marketing, and sales objectives.
Required Experience & Skills
- Mandatory: Prior experience in real estate marketing (developer, brokerage, or real estate-focused agency).
- 69 years of experience in digital brand marketing.
- Strong understanding of social media management, digital campaigns, and performance marketing.
- Experience working with agencies and cross-functional internal teams.
- Data-driven mindset with strong analytical and optimisation skills.
- Excellent communication and stakeholder management abilities.
Preferred
- Experience working in the UAE or GCC real estate market.
- Exposure to premium residential, mixed-use, or large-scale real estate developments
