Digital Marketing Specialist

Company Description

Diamond Living Real Estate is a leading real estate brokerage firm based in Dubai, specializing in luxury properties, prime residential spaces, and international investment opportunities. We offer tailored real estate solutions for clients looking to buy, rent, or invest, ensuring personalized services to meet individual needs. Our expert team is dedicated to delivering a transparent, seamless, and trustworthy experience, providing professional guidance from start to finish. At Diamond Living Real Estate, we are committed to creating exceptional value and helping clients achieve their property goals.

Role Description

This is a full-time, on-site role based in Dubai for a Digital Marketing Specialist. The specialist will be responsible for creating and managing digital marketing campaigns, developing strategies to increase online engagement, and analyzing campaign performance through web analytics. Day-to-day responsibilities include managing social media marketing initiatives, optimizing online presence, coordinating with internal teams, and ensuring consistent brand messaging across digital platforms.

Job Description

Job Responsibilities:

Develop and execute comprehensive digital marketing strategies to drive leads, sales, and brand awareness for Diamond Living real estate properties or services.

Conduct market research and analyze competitors to inform digital marketing strategies.

Develop and optimize the Diamond Living websites, including content, design, and user experience.

Ensure website compliance with the Diamond Living Real Estate regulations and global standards.

Oversee the development and maintenance of mobile-friendly websites and applications if the business expands into property management.

Social Media content planning, monitoring, and growth development.

CRM (Bitrix) implementation and development

Develop and implement content marketing strategies to attract and engage target audiences, including:

1. Blog posts and articles (SEO)

2. Social media posts and campaigns.

3. Email newsletters and automated email sequences.

4. Video content (e.g., property tours, market updates).

Email Marketing

1. Develop and execute email marketing campaigns to drive leads, sales, and engagement.

2. Manage and optimize email marketing automation sequences.

3. Ensure email marketing compliance with regulations (e.g., CAN-SPAM)

Analytics and Reporting

1. Track and analyze digital marketing metrics (e.g., website traffic, engagement rates, conversion rates, lead generation).

2. Provide regular reporting and insights to stakeholders on campaign performance and ROI.

3. Use data to inform digital marketing strategies and optimize future campaigns.

Industry Trends and Best Practices

1. Stay current with the latest digital marketing trends, technologies, and best practices in the real estate industry.

2. Attend industry events, conferences, and webinars to stay informed and network with peers.

3. Apply knowledge of industry trends to improve digital marketing strategies and campaigns continuously.

Lead generation through marketing campaigns such as paid ads.