Digital Marketing specialist

Job Summary

We are seeking a highly skilledSenior Digital Marketing Specialistto join our corporate team in the Supply Chain FMCG sector. This role focuses on developing and executingdigital marketing strategiesthat enhance our corporate brand presence, support sales growth, and strengthen communication with business partners (B2B). The ideal candidate will have strong experience in managing corporate digital channels, performance marketing, and data-driven campaign analysis.

Key Responsibilities

• Plan and executecorporate digital marketing campaignsincluding email, social media, and display advertising.
• Manage and optimize the company'sdigital presence(website, LinkedIn, social media) to enhance brand visibility.
• Measure and report performance of digital campaigns against set KPIs and ROI.
• DevelopB2B-focused marketing strategiesto support sales and business development teams.
• Coordinate with internal departments (Sales, Supply Chain, HR) to align campaigns with business objectives.
• Create and managebilingual content (English & Arabic)to communicate company initiatives, services, and success stories.
• ImplementSEO, SEM, and PPCstrategies to drive visibility and qualified leads.
• Monitor market trends and competitor digital activities within the FMCG and supply chain industries.
• Manage budgets effectively and recommend optimization opportunities.
• Prepare monthly reports and dashboards for management on campaign performance and digital initiatives.

Qualifications & Requirements

Bachelor's degree in Marketing, Business Administration, or related field.

Minimum45 years of experiencein digital marketing, preferably in FMCG, corporate, or supply chain industries.

Strong knowledge ofGoogle Analytics, Google Ads, SEO, SEM, and PPC.

Hands-on experience with content creation and campaign management inEnglish and Arabic.

Excellent understanding ofcorporate communication strategiesand B2B digital marketing.

Proficiency in Microsoft Office and marketing automation tools.

Strong analytical skills with attention to detail.

Excellent communication and interpersonal skills.