Digital Marketing Specialist

Details |

Location: Abu Rawash, Giza

Employment Type: Full-time

Experience: 2–5 years in digital marketing

Education: Bachelor's degree

What you'll do:

• Support the development and execution of our digital marketing strategy across paid media, social media, search, email, and digital platforms.

• Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads, in coordination with our agencies.

• Develop lead generation campaigns supporting vehicle launches, promotional offers, test-drive bookings, and showroom visits.

• Work closely with Sales and CRM teams to evaluate lead quality, improve customer follow-up, and track campaign outcomes through the sales funnel.

• Manage digital agencies, media plans, content calendars, and community moderation, ensuring consistent brand messaging and timely responses to customer enquiries.

• Coordinate website, mobile app, and landing-page updates with local agencies and regional/global teams.

• Monitor campaign budgets and report on key performance indicators, including cost per lead (CPL), conversion rates, lead quality, and return on investment (ROI).

• Use web analytics, conversion tracking, and A/B testing to improve campaign performance and the customer journey.

• Coordinate search engine optimization (SEO), search engine marketing (SEM), and email marketing activities to increase visibility and engagement.

What you'll bring:

• 2–5 years of digital marketing experience, with practical experience in paid media and lead generation.

• Strong knowledge of Meta Ads Manager, Google Ads, social media marketing, SEO, SEM, and email marketing.

• Experience using Google Analytics 4 (GA4) and campaign reporting tools to turn data into actionable recommendations.

• A working understanding of conversion tracking, landing-page optimization, and customer acquisition funnels.

• Experience working in a digital agency and managing agency or vendor relationships.

• Excellent written and spoken English.

• Proficiency in Microsoft Excel, PowerPoint, and Word.

• Strong communication, organization, and time management skills, with ownership and attention to detail.

An advantage:

• Experience in automotive marketing, digital agency or another industry with a considered purchase journey.

• Familiarity with CRM systems and tracking leads from initial enquiry to sale.

About the Company |

Mitsubishi Motors sole distributor in Egypt is Diamond Motors Company.

Diamond Motors Corporation was established in November 2010.

• The address: Km 28 Cairo - Alexandria Desert Rd, Al Giza Desert,
• Website: https://www.mitsubishimotors-eg.com/en/company/careers
• Email: [Confidential Information]