Digital Marketing Specialist

This is a full-time, on-site role based in Dubai, United Arab Emirates, for a Digital Marketing Manager. The role involves planning, executing, and optimizing digital marketing strategies to increase brand awareness, traffic, engagement, and conversions.

Key responsibilities include managing paid advertising campaigns across all social media platforms (Meta, Instagram, TikTok, LinkedIn, Snapchat, etc.), overseeing organic social media marketing, lead generation, and performance tracking. The role also includes using web and ad analytics to measure results, optimize campaigns, and align digital efforts with overall marketing objectives. The Digital Marketing Manager will work closely with internal teams and clients to ensure strong and consistent online presence.

• Proven experience in Digital Marketing, Social Media Marketing, and Lead Generation
• Hands-on experience managing paid ads across all major social media platforms
• Strong knowledge of Meta Ads, TikTok Ads, LinkedIn Ads, and campaign optimization
• Experience with marketing and web analytics tools
• Knowledge of SEO, SEM, and content marketing best practices
• Strong analytical and data-driven decision-making skills
• Excellent project management, communication, and collaboration skills
• Creative mindset with awareness of current digital marketing trends
• Bachelor's degree in Marketing, Business, or a related field
• Experience in or knowledge of the Dubai/UAE market