Digital Marketing Specialist

A GCC-based business solutions provider supporting brands across industries—helping them grow smarter, run faster, and shine brighter, from digital marketing and customer experience to logistics, performance tracking, and tech support, we're

the engine powering business success.

We are expanding our creative team and looking for

Location: Mokattam- Cairo

Job Description:

• Develop and execute digital marketing strategies aligned with business growth targets.

• Plan and manage integrated campaigns across paid, owned, and earned channels.

• Collaborate with Sales / Business Development to support lead generation and conversions.

• Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn) to generate qualified leads.

• Track performance, analyze results, and continuously optimize ROI, CPL, and conversion rates.

• Build and manage landing pages, funnels, and lead journeys to maximize conversions.

• Oversee digital content across website, blogs, social media, and email campaigns.

• Ensure consistency in branding, tone of voice, and messaging across all channels.

• Monitor KPIs: traffic, engagement, leads, conversions, CAC.

• Prepare performance reports with clear insights and recommendations.

• Support website updates, SEO best practices, and conversion optimization.

• Ensure compliance with data privacy and quality standards for B2B communication.

Requirements:-

• 3+ years experience in digital marketing (preferably B2B / service-based / healthcare / tech).

• Proven experience in lead generation and performance-driven campaigns.

• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads.

• Bachelor's degree in Marketing / Business / Communications or related field.

• Solid understanding of SEO, SEM, email marketing, and marketing funnels.

• Experience with Google Analytics, Google Tag Manager, and CRM dashboards.

• Familiarity with WordPress (or similar CMS) is a plus.

• Strong analytical mindset + ability to translate data into actions.

• Excellent communication and stakeholder management skills.

• Ability to manage multiple campaigns and priorities with attention to detail