As Head of Marketing, you will own the full marketing portfolio, brand storytelling, product launches, digital presence, content, CRM, partnerships and in-store experience. You will guide a talented team which is made of 5 at the moment and work closely with senior leadership to drive both commercial performance and brand desirability.
Key Responsibilities
- Develop and execute a multi-channel marketing strategy that elevates brand positioning and drives customer acquisition and retention.
- Lead brand campaigns, seasonal activations and product launch strategies across retail, digital, and experiential touchpoints.
- Oversee all digital marketing activities including content, social media, performance marketing, and email/CRM.
- Enhance customer engagement through data-driven insights and loyalty initiatives.
- Manage brand partnerships, PR, influencers, and collaborations aligned with brand values.
- Lead the creative direction and uphold visual identity consistency across markets and channels.
- Monitor market trends, competitor activity and luxury consumer behaviours to inform decision-making.
- Manage the annual marketing budget and ensure ROI-driven planning.
- Inspire, mentor, and develop an in-house marketing team and agency partners.
Requirements
- 10+ years experience leading marketing in luxury, premium retail, or F&B environments.
- Strong understanding of luxury brand building, customer psychology, and high-end retail dynamics.
- Track record of delivering impactful brand and digital campaigns.
- Expertise in social media, CRM, and content-led marketing.
- Strong commercial mindset with the ability to turn insights into strategy.
- Exceptional leadership, communication and creative direction skills.
- Ability to thrive in a fast-paced, growing organisation.
