This is NOT a traditional application.
Head of Marketing & Growth
Brand: Tradeiators.com
Location: Dubai on site.
Industry: Competitive Trading / Fintech / Gaming
Employment Type: Full-Time
About Tradeiators
We are building a new category: Competitive Trading. A platform where traders compete against traders not brokers.
Now, we are looking for someone who can scale it properly.
How to Apply (Super Important !)
Along with your CV, interested candidates are expected to share a 60-second video answering:
- Who are you
- Why you are interested.
- What have you scaled (include budget + measurable results)
- Why Tradeiators
Role Overview
We are hiring a Head of Marketing & Growth who will take full ownership of revenue growth and user acquisition.
This role combines:
- Performance Marketing
- Growth Strategy
- Social Media Ownership and management.
- Community Building and management
- Brand Positioning
- Affiliate & Influencer Growth
You are not managing from distance. You are building and scaling.
Core Responsibilities
1. Performance Marketing (Primary Focus)
- Own all paid acquisition channels:
- Google Ads
- Meta Ads
- TikTok Ads
- Native networks (Taboola, MGID, etc.)
- Scale profitable campaigns globally.
- Optimize CAC, CPA, ROAS, LTV
- Control and allocate marketing budgets efficiently
- Implement proper tracking (GA4, pixels, postback, attribution)
- Work closely with creative team to test aggressive and high-converting creatives
2. Growth Strategy
- Build full acquisition funnel (visitor register deposit battle repeat)
- Improve onboarding conversion rates
- Optimize activation and retention
- Create referral loops & viral mechanics
- Design promotions that increase battle participation
- Analyze user cohorts & lifetime value
3. Social Media & Community (Direct Ownership)
- Fully own Tradeiators social presence:
- X (Twitter)
- Instagram
- TikTok
- YouTube
- Telegram / Discord
- Build active trader community
- Increase engagement and loyalty
- Oversee daily posting & content strategy
- Appear live or represent brand when required
- Turn Tradeiators into a loud, competitive brand
This is not just posting. This is community growth.
4. Affiliate & Influencer Growth
- Expand affiliate program
- Recruit trading influencers & content creators
- Structure CPA and revenue models
- Track and optimize affiliate performance
- Build long-term influencer relationships
5. Brand & Positioning
- Strengthen Tradeiators positioning:
- Trade against traders, not brokers
- Arena concept
- Improve website messaging
- Improve landing page conversion
- Maintain brand consistency
6. Data & Reporting
- Weekly performance dashboard
- Monthly growth plan
- Budget allocation transparency
- Clear KPI tracking
No guessing. Only numbers.
Requirements:
- 6+ years experience in performance marketing
- Experience in CFD / trading / fintech / gaming (strong advantage)
- Proven experience scaling paid traffic
- Strong understanding of funnels & CRO
- Experience managing $100k+ monthly ad budgets preferred
- Deep knowledge of Meta & Google Ads
- Data-driven mindset
- Strong execution skills
- Comfortable working in fast-moving startup
(If you only managed agencies before, this is not enough.)
KPIs (First 6 Months)
- Lower CPA
- Increase FTDs
- Improve deposit conversion
- Increase battle participation
- Improve retention
- Grow affiliate base
- Strengthen social engagement
Compensation Structure:
1. Base Salary: 22,000 AED
2. Performance Bonus tied to:
- Net revenue growth
- CAC reduction
- Active trader growth
- Retention improvements
3. Equity options in the company long term.
This role should be incentivized on results, not activity.
Interested candidates, please submit your CV and a link to your self-presentation video to [Confidential Information]. CV-only applications will not be considered.
