Role Summary
We are looking for a commercially driven and creatively minded Brand Alliance Manager to lead the growth of our strategic brand partnerships focused on customer acquisition. This role is responsible for identifying and activating co-marketing alliances with premium and aspirational brands that align with our UHNW banking proposition.
You will play a key role in shaping how the bank is positioned within the broader luxury ecosystem while driving new-to-bank client growth through high-impact collaborations and market presence.
Key Responsibilities
1. New Partner Acquisition
- Identify strategic brand alliance opportunities across luxury, travel, automotive, fashion, and technology verticals.
- Evaluate partnership fit based on client acquisition potential and shared brand values.
2. Co-Branded Campaign Development
- Lead the planning and execution of joint marketing campaigns with brand partners.
- Collaborate with internal teams to ensure integrated messaging and digital amplification.
3. Market Positioning & Thought Leadership
- Establish the bank's presence at key luxury lifestyle events, expos, and brand launches through partnerships.
- Explore innovation-led alliances that position the bank as a thought leader in lifestyle-led banking.
4. ROI & Business Impact
- Track performance of alliance-led campaigns, including lead generation, conversion, and brand awareness.
- Prepare reporting and recommendations to enhance future partner collaboration.
Key Qualifications & Experience
Education: Bachelor's degree in Marketing, Brand, or Communications.
Experience:
- 5+ years in brand partnerships, co-marketing, or acquisition strategy roles.
- Prior experience in a financial services or premium consumer brand is preferred.
- Demonstrated success in building high-profile brand alliances that deliver business results.
Key Skills & Competencies
- Entrepreneurial mindset with a focus on brand growth and lead generation.
- Excellent communication, negotiation, and campaign management skills.
- Deep understanding of brand value alignment in the luxury sector.
- Ability to work cross-functionally across marketing, compliance, and product teams.
- Strong network across premium and emerging lifestyle brands in the region.
