Marketing Director

Key Responsibilities

1. E-Commerce Strategy & Leadership

Spearhead the development and execution of a comprehensive e-commerce strategy that aligns with Golden Collection's brand and operational objectives in the GCC market.

Oversee the management and optimization of product listings and storefronts on major GCC e-commerce platforms, ensuring visibility, competitive pricing, and excellent user experience.

Drive growth through data-driven insights, continually identifying new opportunities for expansion and customer conversion across digital touchpoints.

Collaborate with logistics and customer service teams to enhance the online customer experience, ensuring timely delivery, easy returns, and customer satisfaction.

2. Digital Marketing Strategy & Brand Growth

Lead the creation and implementation of innovative digital marketing strategies across SEO, SEM, email marketing, paid social, and influencer collaborations to drive traffic and revenue growth.

Build and execute paid advertising strategies (Google Ads, Meta Ads, TikTok, etc.) focused on customer acquisition, retention, and brand awareness, while ensuring an optimal ROAS.

Shape the brand narrative through culturally relevant and engaging cont

ent on social media platforms such as Instagram, TikTok, and Snapchat, establishing Golden Collection as a leader in the lifestyle and retail space.

Analyze market trends and digital consumption behaviors across the GCC to stay ahead of competitors and continuously adapt strategies.

3. Content Leadership & Localization

Oversee content strategy and creation, ensuring all marketing materials are aligned with Golden Collection's high-end brand identity and resonate with regional audiences.

Ensure culturally sensitive and linguistically localized content, with a focus on Arabic and English, to enhance customer engagement and drive higher conversions.

Collaborate with internal creative teams and external agencies to produce visually compelling content for e-commerce platforms, digital ads, and social media campaigns.

4. Performance Monitoring & Reporting

Define and track key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, digital campaigns, and overall e-commerce performance.

Provide leadership with strategic insights based on data analytics, offering recommendations for optimizing e-commerce processes, improving customer lifetime value, and driving profitability.

Leverage insights from marketing, logistics, and customer service data to refine and improve the overall customer journey, ensuring a seamless and impactful experience.

5. Market & Competitive Intelligence

Conduct in-depth market research to identify emerging trends, consumer behaviors, and competitive positioning in the GCC region.

Proactively adapt marketing and e-commerce strategies based on market shifts, consumer preferences, and technological advancements.

Analyze the evolving regulatory and logistics landscape across the GCC to stay compliant and agile in the dynamic retail environment.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

7 years of experience in senior marketing roles, with a focus on digital marketing, e-commerce, and brand management, ideally within the retail, fashion, or lifestyle sector in the GCC.

Expertise in leading integrated digital marketing campaigns and driving substantial revenue growth through e-commerce platforms.

Strong proficiency in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and e-commerce platforms (e.g., Shopify, WooCommerce).

Deep understanding of GCC market nuances, consumer behavior, and regional digital ecosystems.