Key Responsibilities:
- Plan, launch, and optimize multi-channel campaigns across email, social, search, display, and partnerships to hit monthly targets.
- Create and adapt content for web, social, email, and ads including briefs, copy, basic visuals, and short videos.
- Maintain the content calendar and coordinate with internal teams and external agencies or creators.
- Execute paid campaigns on platforms such as Google Ads and Meta. Monitor spend, pacing, and performance. Recommend tests to improve ROAS and CPL.
- Support website updates, landing page creation, and on-page SEO. Coordinate A/B tests to improve conversion rate.
- Run CRM and lifecycle journeys for acquisition, onboarding, engagement, and retention. Build segments and track funnel health.
- Prepare weekly and monthly performance reports using GA4 and ad platform dashboards. Translate insights into clear actions.
- Manage influencer and UGC programs end-to-end including sourcing, briefing, contracting, and performance tracking.
- Ensure brand consistency across all touchpoints and maintain asset libraries and guidelines.
- Use generative AI tools responsibly to speed up research, copy ideation, and asset variations while maintaining brand voice and accuracy.
- Support events, webinars, and sponsorships, including logistics, invites, and lead capture.
- Comply with data privacy, consent, and unsubscribe practices in line with applicable laws.
Minimum Experience:
- Bachelor's degree in marketing, Business, Communications, or related field. Equivalent experience considered.
- 2 to 5 years of hands-on marketing experience in a fast-paced environment
Immediate Joiners are preferable
Salary Package from AED 9000 to 10000
