About the Company
MBCOM Technologies is a wholly owned subsidiary of Midis Group, serves as the exclusive representative for Broadcom's VMware portfolio across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). Additionally, MBCOM Technologies holds authorized distributor status for Broadcom's VMware portfolio in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Turkey, and the UAE. MBCOM manages all aspects of the VMware software portfolio in these regionsranging from partner enablement and customer engagement to technical support and solution delivery. Backed by the Midis Group, MBCOM provides a localized, high-touch approach to ensure seamless access to the VMware enterprise infrastructure and private cloud solutions such as VMware Cloud Foundation (VCF), vSAN, NSX, and VCF Automation and VCF Operations. Through strategic partnerships, a robust partner ecosystem and regional expertise MBCOM delivers tailored cloud, virtualization, and infrastructure solutions that support innovation and operational agility across public and private sector enterprises. MBCOM
About the Role
The Marketing Specialist will plan and execute marketing projects to increase brand awareness, drive sales, and enhance customer engagement. This role requires a combination of strategic planning, marketing acumen, and hands-on execution. The position will involve managing marketing projects across various countries, calling for effective cross-border collaboration.
Responsibilities
- Participate in the development of marketing strategies based on market insights and data analytics from various channels.
- Coordinate with the sales team to develop targeted marketing campaigns and activities aligned with the sales strategies.
- Organize and oversee events across multiple countries, utilizing various channels and targeting diverse audiences.
- Develop and maintain a social media strategy; manage the company's social media profiles.
- Organize and oversee newsletters and webinars for external audiences.
- Coordinate Partner MDF.
- Maintain the company website and ensure all information is up-to-date.
- Produce creative written and multimedia content for use across various digital and online platforms to increase engagement.
- Gather and analyze data to help identify and define future campaigns and activities for targeted audiences.
- Write, edit, and proofread content for various marketing materials, including brochures, the website, press releases, etc.
- Develop and maintain positive relationships with key external partners, including agencies and media outlets.
- Monitor and report on the progress of marketing projects, campaigns, and events using various metrics.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
Required Skills
- 5+ years of marketing experience, preferably in the IT industry with cross-regional exposure.
- Proven expertise in digital marketing.
- Proficient in leveraging LinkedIn for B2B marketing, including management of the company's LinkedIn page.
- Strong experience with marketing tools such as Canva, Mailchimp, and LinkedIn.
- Skilled in organizing events and conferences.
- Excellent communication, organizational, and creative thinking skills.
- Ability to work both independently and collaboratively within a team.
- Proficient in using tools such as Excel and Salesforce (SFDC).
Preferred Skills
- Experience in managing cross-border marketing projects.
- Familiarity with data analytics tools.
