Are you a strategic marketing leader with a passion for fashion and lifestyle brands
Join one of Egypt's fastest-growing homewear companies, where creativity meets growth
We're looking for a Marketing Manager to lead our marketing and branding functions across both online and retail channels. This role is perfect for a calibre who can combine big-picture strategy with hands-on execution and drive brand awareness, customer loyalty, and sales growth across all platforms.
What You'll Do
Develop and lead the overall marketing and branding strategy for both online platforms and retail stores across Egypt.
Guide & collaborate with a super talented in-house team, including media buyers, art directors, brand designers .. etc.
Build and maintain a strong and unified brand identity across all touchpoints from packaging and photoshoots to social media and in-store visuals.
Propose new product ideas based on market insights, customer behavior, and performance analysis.
Contribute to pricing & promotions strategies, ensuring alignment with market positioning and customer expectations.
Oversee the marketing budget, ensuring efficient use of resources and measurable ROI.
Lead collaboration with external marketing agencies to execute high-impact campaigns that strengthen the brand and drive growth.
Manage and enhance customer retention, focusing on increasing repeat purchases and acquiring new customers.
Analyze market trends, competitors, and performance data to identify opportunities and continuously refine marketing strategies.
Collaborate closely with operations, retail, and technical office teams to align marketing initiatives with overall business objectives.
Support and lead market expansion plans, proposing new markets for growth inside and outside Egypt, and defining how the brand should be positioned to appeal to customers in each region.
Contribute to the company's regional expansion, starting with our new store opening in Morocco, and help shape the brand's international presence.
What We're Looking For
5+ years of experience in marketing management, preferably in fashion, retail, or lifestyle brands.
Strong leadership & team management skills with the ability to inspire creative and analytical teams alike.
Proven track record in brand building, digital marketing, and retail marketing.
Excellent understanding of consumer behaviour, pricing dynamics, and performance analysis.
Strategic thinker with experience in market expansion, positioning, and localization strategies.
Strong network and experience collaborating with marketing agencies and vendors.
A creative mindset combined with strategic vision and data-driven decision-making.
