Job description:
Job Purpose
Responsible for overseeing and coordinating the execution of marketing communication, digital marketing, and customer support activities by managing day-to-day operations, supervising content and campaign delivery, and ensuring alignment with approved plans in order to support brand visibility, customer engagement, and business objectives.
Key Accountability Areas
Marketing Communication Execution
- Execute marketing communication plans across offline and online channels in alignment with approved strategies
- Support market research activities by collecting and analyzing data on customer preferences, industry trends, and competitors
- Monitor campaign performance and prepare reports highlighting results and improvement areas
- Coordinate with product teams to support product launches and marketing initiatives
- Organize and support events, exhibitions, and trade shows to promote products and services
- Coordinate with internal teams to ensure consistent delivery of marketing activities
Customer Care and Support Coordination
- Supervise customer care activities to ensure timely and effective handling of inquiries across all communication channels
- Monitor service levels and support resolution of escalated customer issues
- Ensure alignment of customer communication with company standards and guidelines
Digital Marketing Execution
- Execute digital marketing activities including social media, email campaigns, and online advertising
- Support SEO/SEM initiatives in coordination with relevant teams or external partners
- Track digital campaign performance and provide insights for improvement
- Ensure consistency of digital presence across all platforms
Graphic and Content Development
- Supervise the development of marketing materials to ensure alignment with brand guidelines
- Coordinate content creation activities including copywriting, visuals, and multimedia content
- Review marketing materials to ensure quality, accuracy, and consistency
- Support execution of advertising and promotional activities
Sales Support Coordination
- Coordinate with sales teams to develop and deliver marketing materials for product presentations and campaigns
- Ensure availability and consistency of marketing collateral across all sales channels
- Support sales initiatives through aligned marketing activities
Industry Awareness and Continuous Improvement
- Stay updated on market trends, competitor activities, and marketing practices
- Identify improvement opportunities in marketing execution and customer engagement
- Recommend enhancements to tools, processes, and communication approaches
Role Accountability
HR Proficiency:
- Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
- Ability to recognize low performers and guide them to improve or release them.
- Ability to treat subordinates equally without any discrimination.
- Assessment criteria of subordinates is performance that leads to planned results.
- Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
- Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
- Able to anticipate problems and make the necessary proactive steps to prevent them
- Ability to take necessary and proper timely decisions.
Delivery:
- Deliver the required results in timely manner with required quality and cost.
- Making a Tangible Difference:
- Must make a tangible difference to his area of operation. and exceed business expectations.
Business Planning and Performance:
- Able to transform the corporate goals into business plans.
- Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
- Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
- Provide periodic work progress reports.
- Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational Development:
- Develop the organizational structure according to the current requirements taking into consideration future and development plans.
- Ensure availability of job descriptions for all job roles and deployment.
Business Process Improvements:
- Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
- Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
- Promote the automated systems and using them fully, to spread its culture.
Quality:
- Quality is considered as alfanar's prime competitive advantage as such, managers are expected to act accordingly.
Adaptation:
- Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, Safety and Environment:
- Ensure a safe, secure, and legal work environment as per the standard regulations.
Academic QualificationBachelor Degree Work Experience6 to 10 Years Technical / Functional CompetenciesBusiness Intelligence Market Analysis Market Research
Profile description:
Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.
The hub of alfanar's manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.
alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.
For more information about alfanar, please visit alfanar.com
