Roles & Responsibilities:
- Brand and Project Identity:
- Develop and manage the brand's overall identity and project-specific branding
- Ensure consistent communication across print, digital, and events
- Budget Management
- Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals
- Track ROI for offline and integrated campaigns
- Market Research and Collaboration:
- Monitor market trends, customer preferences, and competitor activities
- Collaborate with the sales team to gather insights and refine promotional strategies
- Media Buying and Partnerships:
- Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact
- Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution
- Identify and explore high-value sponsorship opportunities that align with the brand's goals to enhance visibility and audience engagement
- Event Management:
- Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events
- Manage vendor coordination and event logistics efficiently
- Public Relations:
- Build and maintain relationships with the media; oversee press releases for launches and milestones
- Manage influencer collaborations and establish thought leadership
- Submit and oversee award and recognition entries
- Customer Journey:
- Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries
- Create tailored sales kits and scripts for buyers and partners
- Curate thoughtful gifts and goodies for brokers and partners during key events
- Compliance and Permissions:
- Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations
Requirements
Qualification: Graduate/ Postgraduate (Any Country)
Experience: - 2 to 5 years of Digital & Traditional marketing & strategizing experience (in Real Estate is a big plus!).
- Strong analytical & project management skills
- UAE Experience is mandatory
