Purpose of the Role
The Marketing Manager is responsible for the development of short, medium- and long-term marketing business strategies and plans for the Rare Disease franchise and allocated product(s). The Marketing Manager will support their implementation, achieve revenue and profit targets for the franchise within the respective region.
Required Competencies, Qualifications and Experience
- Graduate, with at least with Degree in Life Sciences
- Minimum of two years experience in a sales role in an MNC Pharmaceutical/healthcare company
- Minimum of two to three years experience in a Senior Brand Manager role in an MNC Pharmaceutical/healthcare company
- Expert knowledge in the Rare Disease therapeutic area
Responsibilities & Accountabilities
1 Planning, Analysis & Strategic Marketing
- In accordance with the Line Manager, the Marketing Manager shall develop short to long term strategic marketing/operational plans, outlining key activities and marketing programs
- Ensure implementation approved strategies within agreed budgets
- Anticipate changes in the market and adjust plans/strategies to respond to changes/changing customer needs
- Prepare accurate market share/market growth plans for product(s)
- Monitor and take corrective action(s) for major deviations on plans, strategies, budget management and efficient use of resources, in accordance with the Line Manager
- In accordance with the Line Manager, develop strategies to maximize profit drivers by identifying pricing and product mix opportunities and implement tactics to support
- Produce sales forecasts and monitor progress
2 Market Knowledge & Understanding
- Maximize existing KOL relationships to achieve defined goals, and develop integrated KOL plans to achieve operational excellence
- Monitor the product's perceived functional performance and adjust plans accordingly
- Conduct various market research techniques and data sources for brand/therapeutic area
- Apply market dynamics to develop a tactical plan for the brand/therapeutic area
- Monitor market trends in the respective area/region
- Proactively identify and report on key competitive activities & communicate to internal stakeholders
- Fully conversant in clinical data for brand/product portfolio
- Understand and create pricing strategy/plans for products in the region/markets, based on product profile and market place
3 Operational Marketing
- Selection of the most appropriate marketing mix and promotional resource for product area
- Develop annual operating planning process
- Provides peer leadership of sales training and sales colleagues to achieve key deliverables and anticipates future training needs
- Implements advertisement campaigns and assess effectiveness of campaign
- Creates a brand that builds customer relationships, provides competitive differentiation, influences behaviors and attitudes and attracts customer loyalty
- Monitoring and control of product performance
4 Others
- Expert knowledge of the product/therapy area, customer and market place
- Work with commercial and medical team to ensure appropriate communication, alignment and extensive utilization of resources and expertise
- Encourage collaboration and cross functional input into product strategy and marketing program
- Ensure a full understanding of product strategy and marketing programs key to the success of the product/brand with key internal stakeholders
