Marketing Manager

Marketing Manager - Automotive

Dubai

The Opportunity

Our client has recently acquired the distribution rights for an EV/new-energy vehicle brand in the UAE and is looking for a Marketing Manager to help build the brand from the ground up in the market. This is a rare chance to shape a brand's positioning, launch strategy and marketing engine in a fast-paced, build-up environment, rather than inherit an established playbook.

Key Experience & Capabilities

• Strong automotive marketing experience, ideally gained within an OEM, importer, or established dealer group; premium/luxury or EV/new-energy vehicle exposure is an advantage.

• 5–8+ years of relevant experience, including substantial time in a senior marketing/management capacity.

• Proven track record developing and executing annual marketing strategies, brand plans and budgets aligned to commercial objectives.

• Strong brand management and positioning experience, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.

• Solid exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.

• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators, translating insights into commercial action.

• Demonstrated ownership of marketing budgets with a strong ROI orientation.

• Strong people-management and team-development capability.

What Will Set You Apart

As this is a newly acquired brand entering the market, preference will be given to candidates who have direct experience building or launching brands within the UAE/GCC, and who are comfortable operating in a fast-paced, build-up environment where the playbook is still being written.