POSITION OVERVIEW:
The Marketing Manager is responsible for establishing and leading a world-class marketing function for
Seven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development,
content creation, marketing implementation, social media management, advertising, reporting and analytics.
and promote all F&B brands across the Food Hall.
Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing control
and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget.
CORE RESPONSIBILITIES:
TGP International - Arabic Marketing Manager (Saudi-based)
- Development of Marketing Strategy including:
- Brand strategy
- Situational analysis
- Digital strategy
- Communications Strategy
- Media Mix & Buying Plan
- Marketing budget
- Work alongside Project Lead/Partner to achieve project objectives
- Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch
plan
- Plan and execute all marketing activities, including events, activations, and partnerships, media
buying
- Liaise and manage any third-party suppliers
- Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include
all F&B brand partners
- Activation strategy including event management for openings/campaign launches
- Oversee social media strategy, approve content calendar and ensure brand consistency across all
channels
- Oversight of website development and coordination with developer
- Management of photography and video shoots and creation of briefs
- Influencer negotiation and management
- Develop and recommend partnerships/collaboration that are aligned with brands
- Brand guardian of all customer touchpoints for any client projects
- Overall responsibility for Seven Al Hamra Food Hall brand channels
- Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly
reports.
Requirements
Qualifications & Experience
- BS/MS degree in marketing or a related field
- Fluent in Arabic & English
- Local market knowledge of Saudi Arabia
- Previous marketing hospitality experience
- Proven experience in digital marketing
- Experience working on B2C brands
- Minimum 5 years post-qualification experience
Note: This job description reflects key duties and responsibilities of the position and is
not to be interpreted as exhaustive.
