Company Description
Innovative Systems (ISys), based in Riyadh, Saudi Arabia, specializes in delivering tailored solutions that address the unique requirements of its customers. Partnering with technology and business leaders worldwide, ISys ensures access to cutting-edge technological solutions. The company prioritizes value-driven services and exceptional support, offering customized products designed to meet specific needs of clients. ISys is committed to combining technology and innovation to drive client success effectively.
Role Description
This is a full-time, on-site Marketing Public Relations Executive role located in Dokki. We are looking for a creative and strategic individual to join our team as our Marketing & Public Relations lead. He will be responsible for building and maintaining a positive brand image, increasing brand awareness, managing media relations, and executing integrated marketing campaigns across digital and traditional channels to drive business growth and sales targets.
Key Responsibilities
- Develop and implement integrated marketing and PR strategies aligned with company objectives.
- Manage digital marketing campaigns, including social media, paid advertising, email marketing, and SEO/SEM efforts.
- Write and distribute press releases, and prepare media kits.
- Monitor brand reputation across media and online platforms.
- Plan and execute events, exhibitions, press conferences, and brand activations to enhance company visibility.
- Create and manage content (articles, blog posts, social media content, and promotional materials).
- Analyze performance of marketing and PR activities using tools such as Google Analytics, social media insights, media monitoring tools, etc., and provide regular reports with actionable recommendations.
- Manage the marketing and PR budget effectively.
- Collaborate closely with sales, product, and senior management teams to ensure consistent messaging.
Qualifications & Requirements
- Bachelor's degree in Marketing, Public Relations, Communications, Journalism, Business, or a related field (relevant certifications such as Google Digital Marketing, HubSpot, or PR-specific courses are a plus).
- 5–8+ years of experience in marketing and/or public relations.
- Excellent writing skills in English (and preferably Arabic)—able to write press releases, marketing copy, speeches, and engaging social content.
- Strong knowledge of digital marketing tools and platforms (Meta Ads, Google Ads, LinkedIn, TikTok, Twitter/X, etc.).
- Solid understanding of KPIs (reach, engagement, conversions, share of voice, media coverage value, etc.).
- Ability to work under pressure and handle urgent/crisis situations calmly.
- Creative mindset, strong organizational skills, and excellent interpersonal and communication abilities.
Preferred Skills & Experience
- Familiarity with design tools (Canva, Photoshop, etc.) or content management systems.
- Previous experience in [Manufacturing / Contracting Industry].
- Fluency in spoken and written English is required; additional languages are an advantage.
