Marketing Specialist

Position: Marketing Specialist

Location: Heliopolis, Cairo

Employment Type: Full-time, on-site

Required Experience: 5+ years

Work Arrangement: On-site; remote work is not available for this position.

About the Role

Andersen in Egypt is seeking an experienced Marketing Specialist to support and execute the firm's marketing activities, strengthen its online presence, and contribute to the development of effective digital marketing initiatives.

The ideal candidate will have strong hands-on experience in digital marketing, content, SEO, social media, and campaign management, with the ability to use data and analytics to improve marketing performance and support the firm's marketing and business development objectives.

Key Responsibilities

• Support the development and implementation of marketing strategies aligned with the firm's business objectives.
• Manage and optimize the firm's website, social media platforms, email marketing, and other digital channels.
• Plan, execute, and monitor paid digital advertising campaigns across relevant platforms.
• Support SEO and content marketing initiatives to improve organic visibility and website performance.
• Create, coordinate, and oversee engaging digital content across relevant marketing channels.
• Monitor website traffic, campaign performance, conversions, and other key digital marketing KPIs.
• Use analytics and reporting tools to evaluate marketing performance and identify opportunities for improvement.
• Conduct market, competitor, and audience research to support marketing initiatives.
• Coordinate with internal teams and external service providers to ensure consistent brand communication.
• Support the planning and execution of marketing campaigns, events, and promotional activities.
• Stay up to date with digital marketing trends, platforms, technologies, and best practices.
• Prepare regular marketing performance reports and provide actionable recommendations to management.

Qualifications & Experience

• 5+ years of proven experience in digital marketing, marketing, brand management, or a related field.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Excellent command of Arabic and English, both written and spoken.
• Strong experience in developing and executing digital marketing campaigns.
• Solid knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Hands-on experience with digital analytics and advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, and Google Search Console.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to manage multiple projects and deadlines effectively.
• Ability to work independently while collaborating effectively with internal teams.
• Professional English communication skills, both written and spoken.
• Experience within professional services, legal, tax, consulting, or financial services is an advantage.