Marketing Specialist

Responsibilities:

Design and implement comprehensive digital media strategies aligned with business

objectives.

Ideate, plan, and present monthly content calendars tailored to each platform's best practices and audience insights.

Plan, launch, and optimize campaigns across Google Ads (Search, Display, Performance Max,

YouTube) and social media channels (Meta FB IG / TikTok / snapchat / twitter).

Oversee campaign scheduling, budgeting, pacing, and delivery across global markets.

Assist with SEO/SEM initiatives and track digital performance metrics.

Conduct audience research and competitor analysis to identify targeting opportunities.

Manage daily PPC operations, ensuring strong ROI and efficiency.

Track and optimize keyword bids, quality scores, conversion rates, and other KPIs.

Manage Display Network placements and contextual advertising strategies.

Track conversions using Google Tag Manager (GTM) and develop advanced tracking

mechanisms.

Prepare detailed reports covering campaign performance and actionable insights.

Support integrated campaign initiatives and ensure timely delivery of assets.

Stay updated with trends, platform updates, and industry best practices.

Perform additional tasks related to the natureoftherole.

Qualifications

Bachelor's degree in business, Marketing, or related field.

2 years of experience in digital marketing, medical filed is preferred.

Proven success in planning, executing, and optimizing marketing campaigns.

Strong design sense with experience creating engaging visuals and presentations.

Proficiency in Google Ads, Meta Business Suite, WordPress, Google Analytics, SEO tools, and more.

Solid understanding of SEO, paid media, social media, and email marketing.

Advanced skills in PowerPoint, Excel, and marketing software.

Experience in video content creation and editing for social platforms.

Exceptional communication, organizational, and project managementabilities.