Marketing Specialist

Job Title: Marketing Specialist.

Company: Elyak.com

Industry: Consciousness and Self-Improvement.

About Us: Elyak.com is a Saudi company based in Riyadh, pioneering in the consciousness and self-improvement space. We develop innovative ventures such as sumaya369.net, calwe.com, and the Lax app on the iOS store. Our mission is to empower individuals through self-development tools and resources, enabling them to achieve their fullest potential. We aim to serve the local and global community by promoting individual development and enhancing the quality of life through creating digital knowledge content, offering consultations, and developing applications and films by leveraging human and technical resources.

Job Overview:

We're looking for a results-driven Marketing Specialist to lead, optimize, and scale our e-commerce performance across Meta Ads, Google Ads, Snapchat, TikTok, X, and other paid social, paid search, and retargeting channels. You will manage budgets, analyze key performance metrics, and run continuous testing to drive growth and maximize ROI across the GCC market.

Key Responsibilities:

• Develop and execute full-funnel performance strategies for e-commerce growth.
• Manage and optimize digital advertising budgets across multiple platforms.
• Track performance metrics (ROAS, CAC, LTV, CPC, CTR) and turn insights into actionable steps.
• A/B test creatives, audiences, products, and landing pages to drive continuous improvemen.
• Collaborate with creative, product, and sales teams to ensure campaign alignment.
• Stay updated with performance trends in the GCC market.

Requirements:

• 3+ years of hands-on experience in performance marketing
• Proven results managing large-scale e-commerce campaigns
• Strong knowledge of paid social, paid search, analytics & attribution
• Experience with tools: GA4, GTM, Meta Ads Manager, Google Ads, Locker Studio, CRM & other tracking and analytical tools.
• Strong analytical mindset with advanced reporting skills