Role Overview
The Marketing Specialist is responsible for executing marketing activities that support brand awareness, lead generation, and product/service promotion. The role involves managing campaigns, creating content, coordinating with internal teams, and optimizing marketing performance across digital and offline channels.
Key Responsibilities
- Campaign Management
- Plan and execute marketing campaigns across digital channels (email, social media, paid ads, website).
- Monitor campaign performance and optimize based on results.
- Coordinate with sales teams to generate qualified leads.
- Content Creation & Branding
- Create marketing content including posts, blogs, presentations, brochures, and social media materials.
- Ensure brand guidelines are consistently applied across all materials.
- Support the creation of case studies, success stories, and product communication.
- Digital Marketing
- Manage company social media accounts and increase engagement.
- Support SEO/SEM activities and website content updates.
- Handle paid ads (Google Ads, LinkedIn Campaigns, Meta Ads) when needed.
- Events & Activations
- Support in planning and organizing events, workshops, and exhibitions.
- Coordinate with vendors, designers, and internal teams for event preparation.
- Market Research & Analysis
- Conduct market research to identify trends, competitors, and customer needs.
- Assist in creating reports and dashboards to track marketing KPIs.
- Provide insights for improving marketing strategies.
- Collaboration & Cross-Functional Work
- Work closely with Sales, Product, and Customer Success teams to align messaging.
- Support GTM (go-to-market) plans for new products and services.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 25 years of experience in marketing or digital marketing.
- Strong knowledge of social media platforms and digital tools.
- Excellent communication and writing skills (Arabic + English).
- Experience with design tools (Canva, Adobe) is a plus.
- Familiarity with CRM systems (HubSpot, Salesforce) is a plus.
Key Skills
- Digital marketing
- Social media management
- Content creation
- Campaign execution
- Market research
- Communication & teamwork
- Creativity and attention to detail
- Time management
