Marketing Specialist

Our client is looking for a Marketing Specialist to be based in Dubai, UAE.

About the Role

We are looking for a proactive and commercially driven Marketing Specialist UAE to support and execute trade, brand, and partnership marketing activities across the MENA region. The role focuses on trade marketing execution, digital and brand activations, events, and B2B/B2C partnerships, working closely with Sales and external partners to drive measurable business impact.

Key Responsibilities

Trade Marketing (Modern Trade & Foodservice)

Plan and execute trade promotions, sampling activities, and in-store activations to support sales targets

Manage and monitor the annual trade marketing budget with monthly tracking and variance analysis

Evaluate profitability and performance of promotions before, during, and after execution

Coordinate promo stock distribution and ensure availability in market

Conduct regular store checks, competitor analysis, and consumer insights reporting (photo-supported)

Collaborate closely with Sales teams to design effective trade initiatives

Brand & Digital Marketing

Enhance brand visibility across B2B and B2C e-commerce platforms, ensuring brand compliance

Support influencer campaigns across MENA, including product allocation and logistics

Execute digital activations and online campaigns across existing platforms

Support content creation, photoshoots, and videography logistics

Support new product launches and recommend optimal marketing activities

Track market entries and trends, especially in value-added and foodservice segments

Partnerships & Events

Manage corporate marketing materials and brand assets for exhibitions and trade shows

Support tendering processes in line with company compliance procedures

Plan and execute major B2B and B2C events (trade shows, chef events, sponsorships, food festivals)

Co-own Joint Business Plan (JBP) execution with key retailers and distributors in new markets

Explore new concepts and initiatives that may generate additional revenue streams

Requirements & Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field

3-5 years of experience in trade marketing, FMCG, foodservice, or consumer goods preferred

Strong understanding of B2B & B2C marketing, promotions, and events

Experience working with cross-functional teams (Sales, Agencies, Partners)

Strong analytical, organizational, and execution skills

Ability to manage multiple projects in a fast-paced environment

Willingness to travel within the MENA region as required