Marketing Specialist

Company: Tidal Information Systems

Location: Cairo, Egypt

Job Type: Full-Time, On-Site

About the Role

As a Marketing Specialist at Tidal Information Systems, you will drive the visibility and positioning of our ERP and business-integrated software solutions across Egypt and KSA. You will own digital campaigns, content creation, product storytelling, and lead-generation initiatives to position Tidal as a leading software partner.

Key Responsibilities

- Develop high-quality written marketing materials (brochures, case studies, white papers, presentations).

- Create engaging visual assets using Canva or Adobe tools for social media, ads, and presentations.

- Manage and execute LinkedIn-focused B2B marketing strategies to drive awareness and inbound leads.

- Create short-form video content (Reels, product highlights, feature explainers).

- Plan, launch, and analyze digital marketing campaigns for ERP modules and software solutions.

- Coordinate Tidal's participation in tech events, client workshops, and product demos.

- Work with product and technical teams to ensure website content is accurate, updated, and SEO-optimized.

- Monitor competitor activities, industry trends, and software market shifts to identify new opportunities.

Qualifications & Skills

- Minimum 5+ years in marketing, preferably in Software, SaaS, ERP, or B2B Technology sectors.

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

- Ability to understand and communicate software features, workflows, and product value.

- Knowledge of LinkedIn marketing, SEO/SEM basics, and email automation platforms.

- Excellent written and spoken English & Arabic.

- Strong MS Office and Canva proficiency, plus basic video editing for Reels and product highlights.

Personal Attributes

- Proactive, independent, and able to manage multiple projects simultaneously.

- Detail-oriented with strong ownership of content and brand accuracy.

- Collaborative mindset with the ability to work with technical, sales, and leadership teams.

Why Join Tidal

- Impact: Help shape the marketing engine of a fast-growing software company.

- Growth: Continuous exposure to ERP, automation, dashboards, and business systems.

- Culture: Supportive, innovative, and tech-driven environment.