Job Title: Media Buyer
Location: Heliopolis, Cairo, Egypt
Company: COLORS Beauty
Job Description:
- Develop media strategies aligned with our marketing objectives and target audience.
- Identify the most suitable social media platforms, ad formats, and placements to achieve campaign goals.
- Conduct thorough research to understand the target audience, their demographics, interests, and online behavior.
- Set up and configure advertising campaigns on various social media platforms such as Facebook Ads Manager, Instagram Ads, TikTok, Google Ads. etc.
- Define campaign objectives, budget allocation, targeting parameters, ad placements, and creative specifications.
- Optimize media buying strategies to maximize reach, engagement, and return on investment (ROI).
- Manage advertising budgets for clients, ensuring effective allocation and optimization of funds across different campaigns and platforms with least budgets.
- Monitor spending, track campaign performance against budget, and provide regular budget reports to clients & campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition
- Analyse data and insights to optimize campaigns, adjust targeting parameters, ad placements, creatives, and bidding strategies to improve performance.
- Generate regular performance reports for clients, highlighting key metrics, campaign results, and insights and provide actionable recommendations for campaign optimization.
Job Requirements:
- Proven experience asDigital Media Buyer/Media Planner/Media Buyeror similar role.
- Interest in following advertising and media trends.
- Attention to detail.
- BSc/BA in Marketing, Advertising or related field.
Candidates who fit the profile please send your CV to [Confidential Information] and don't forget to mention the job title
