Media Buyer

We're looking for a data-driven Media Buyer to own paid acquisition across social, search, and programmatic channels. A good chunk of the mechanical work — bidding, placement, initial audience selection — is now handled well by platform automation like Meta Advantage+ and Google's automated bidding. So this role is a mix: hands-on enough to build, launch, and troubleshoot campaigns yourself, but sharp enough to direct and audit what the automation is doing rather than just switching it on and walking away. You'll turn budget into bookings, and work closely with growth, creative, and product teams to keep improving how efficiently we acquire and re-engage players and venue partners.

• Plan and execute paid media campaigns across Meta, Google (Search, Display, YouTube, App campaigns), TikTok, Snapchat, and other relevant platforms.
• Set the strategy and budget guardrails automated tools operate within — campaign goals, audience seeds, creative inputs — then direct platform AI (Advantage+, Performance Max, and similar) rather than manually rebuilding what it already does well.
• Manage and allocate monthly ad budgets across channels and campaigns to hit CAC, ROAS, and app install/booking targets.
• Audit automated bidding, targeting, and budget-allocation decisions regularly — catch drift, wasted spend, or off-brand outcomes before they compound.
• Still get hands-on where automation falls short: manual campaign builds, bid overrides, and troubleshooting when performance doesn't add up.
• Run structured A/B tests on creative, ad copy, audiences, and landing pages, and turn results into clear next steps.
• Partner with the creative team to brief new ad concepts and feed AI creative-generation tools with the right inputs, rather than treating them as a black box.
• Track and report on key metrics (CPM, CPC, CPI, CPA, ROAS, LTV/CAC) and present weekly/monthly performance summaries to the growth team.
• Stay on top of platform AI updates, new ad formats, and MENA digital media trends, and test new channels or tools where there's opportunity.
• Work with analytics/product teams to ensure tracking (pixels, SDKs, attribution) is accurate — the cleaner the data, the better the automated systems perform.

• 2-4+ years of hands-on experience buying paid media, ideally for an app-based or e-commerce/marketplace product.
• Proven experience managing budgets directly in Meta Ads Manager and Google Ads, including automated/AI-driven tools (Advantage+, Performance Max, Smart Bidding) — not just legacy manual setups.
• Comfortable working with performance data — Excel/Google Sheets fluency at minimum; SQL or BI tool experience is a plus.
• Solid understanding of mobile attribution and MMPs (AppsFlyer, Adjust, or similar).
• Judgment to know when to trust the algorithm and when to override it — you can explain why a campaign is performing, not just report the numbers.
• A genuine interest in performance marketing: you like testing hypotheses and letting the numbers settle the argument.
• Strong communication skills in English; Arabic is a plus given our MENA audience.
• Bonus points for experience with AI media-buying or creative-automation tools (e.g. Madgicx, Smartly, AdCreative.ai), programmatic/DSP platforms, or influencer/affiliate campaigns.
• Bonus points for an interest in football, padel or grassroots sports — you'll understand our users better if you play the game.