Media Buyer

Company Description

The Portal is a global marketing consultancy and software development agency with locations in New York, Dubai, Munich, and Cairo. We specialize in creative services, technology solutions, content creation, and e-commerce development. Our services include mobile app and website development, digital marketing, SEO, branding, and comprehensive content solutions for digital campaigns. We collaborate with clients across diverse industries such as fashion, tourism, luxury, technology, and entertainment, delivering innovative digital experiences that drive results. At The Portal, we are passionate about helping brands achieve success through impactful storytelling and cutting-edge technological solutions.

Role Description

The Media Buyer is responsible for planning, negotiating, and managing the purchase of advertising space across digital and traditional platforms. This role focuses on optimizing media investments to ensure maximum ROI, reach, and campaign performance. The ideal candidate has strong analytical skills, a deep understanding of digital advertising platforms, and the ability to balance creativity with data-driven decision-making.

Key Responsibilities:

Develop and execute media buying strategies aligned with client goals and campaign objectives.

Plan, manage, and optimize paid advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, YouTube, and programmatic channels.

Conduct market and audience research to identify optimal targeting strategies.

Negotiate rates and placements with media vendors and platforms to maximize value.

Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager).

Adjust and optimize campaigns daily to improve ROI and meet KPIs.

Collaborate with creative teams to ensure ad creatives align with media strategy.

Stay updated with media trends, platform updates, and advertising best practices.

Track and manage media budgets, ensuring efficient spending and accurate billing.

Provide performance reports and insights to the marketing and account management teams.