Job Purpose
Lead and manage online sales operations across digital channels, including the e-commerce website, social media platforms, and WhatsApp, to achieve sales targets, increase revenue, enhance customer experience, and improve the performance of the online sales team.
Key Responsibilities
- Develop and implement the online sales strategy in alignment with the company's business objectives.
- Lead, manage, and supervise the online sales team, assigning tasks and monitoring daily performance.
- Achieve monthly and annual sales targets.
- Oversee incoming orders from all digital channels, including the e-commerce website, WhatsApp, social media platforms, and other online channels.
- Improve customer response processes to increase conversion rates.
- Monitor and analyze key performance indicators (KPIs), including:
- Sales volume
- Conversion rate
- Average Order Value (AOV)
- Deal closing rate
- Customer satisfaction
- Prepare periodic sales reports, analyze performance, and present insights to management.
- Coordinate with the Marketing, Customer Service, and Inventory teams to ensure product availability and the successful execution of marketing campaigns.
- Monitor promotions and discounts, ensuring they are implemented accurately across all sales channels.
- Conduct market and competitor analysis and recommend strategies to increase market share.
- Oversee Customer Relationship Management (CRM) activities and ensure customer data is accurately maintained.
- Train, coach, and develop the online sales team to continuously improve performance.
- Handle complex customer complaints and make appropriate decisions to maintain high customer satisfaction.
- Identify and implement Upselling and Cross-selling opportunities to maximize revenue.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 3–5 years of experience in Online Sales Management, E-commerce, or a related field.
- Proven experience in leading and managing sales teams.
Required Skills
- Strong leadership and team management skills.
- Excellent negotiation and persuasion abilities.
- Strong analytical and reporting skills.
- Hands-on experience with CRM systems and e-commerce management platforms.
- Proficiency in Microsoft Excel and Google Sheets.
- Excellent communication and customer service skills.
- Ability to work under pressure and consistently achieve sales targets.
- Strong planning, decision-making, and problem-solving skills.
Key Performance Indicators (KPIs)
- Achievement of monthly sales targets.
- Revenue growth rate.
- Lead-to-customer conversion rate.
- Average Order Value (AOV).
- Customer retention rate.
