Job Description
JOB DETAILS:
Job Title:
Parent Relations Executive
Reports to:
Superintendent/CEO
Department:
Front of House
Function:
Sales, Customer Service, Internal Marketing and Communications
Grade:
HRL (HAY Reference Level
JOB PURPOSE:
To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.
DIMENSIONS:
Number of Staff Supervised
Direct Reports:
Receptionist
Total Team Size:
Variable – this depends on the size of the school
Financial Accountability (Annual)
Meet or exceed enrolment targets for the specific school.
Geographical Scope
UAE
KEY ACCOUNTABILITIES:
Description
- Co-ordinate and lead school tours for prospective parents and visitors, promoting the school's USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
- Day to day management of the school's Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
- Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.
- Organize parent/community events in order to engage parents in school activities and celebrations and support the school's parent engagement activities.
Skills
- A minimum two years in a customer service focused role.
- Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
- Relationship management experience – able to build and influence professional relationships with peer group as well as parental community.
- Effective communicator (written and spoken)
- Interpersonal skills, able to operate in a diverse environment Job-Specific Knowledge & Skills:
- Solid time management skills
- Ability to multi-task and cope with peaks of demand
- Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.
- Able to manage a diverse team's performance and relationships.
- Analytical Thinking
GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments. 
