Performance Marketing Manager

Beside Group is one of the biggest Retail chains in the Middle East. We have a strong family taking care of the Premium brands like Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, Longchamp and Aape. .

Our success is powered by our people. Our culture is what makes Beside a fun and rewarding place to work. We encourage our employees to act like entrepreneurs and we are always seeking new ways to amaze the customer.

Key Accountabilities:

1-Digital Platform Management

Oversee day-to-day management of our paid digital marketing campaigns and ensure brand consistency across all channels social, search, display, and affiliates

Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data.

Take the lead on finding new and innovative ways to expand ecommerce business through existing and new media channels.

Stay on top of emerging digital tools, platforms and trends

2-Digital Analysis

Consistent tracking of results at each stage of the marketing funnel to optimize campaign ROAS.

Research, track, and analyze consumer behavior and trends.

Analyses and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity.

Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement.

Technical knowledge to debug issues with pixels, or feeds

3-Relationship Management

Work closely with Marketing & E-Commerce teams to drive testing, optimization and analysis on channel performance to identify key levers and opportunities for improvements with a full funnel approach.

Share best practises with team to help educate and learn.

Lead communication with external agency teams and media partners to co-work effectively & also assess/monitor performance of brand campaigns.

Requirements:

Education & Qualifications:

• University Degree, preferably in Digital Marketing or Media

Experience:

• 3-5 years of digital or performance marketing experience preferably within a social media/digital planning agency or
• Regional (middle east) experience is mandatory. Hands on experience with Meta Ads Manager and Google Ads Manager
• Proven track record in managing large budgets and leading successful digital marketing campaigns

Specialized Training:

• Well versed in digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising. Proficiency in GA4, Google Tag Manager, Google Ads, Meta Business Manager, email marketing