Regional Sales Manager Middle East | Dubai, UAE

Zenter Parts | Lucas & Girling

Are you an experienced automotive aftermarket sales professional with strong commercial relationships across Iraq, Jordan, Lebanon, and the wider Middle East Do you thrive in challenging markets where trust, commercial discipline, and customer relationships drive success

Zenter Parts, the company behind the iconic Lucas and Girling brands across Africa, the Middle East, and the Indian Ocean Islands, is looking for a Regional Sales Manager – Middle East to accelerate growth across key regional markets.

With over 60,000 part numbers, bonded stock in Dubai, and ambitious expansion plans, this is an opportunity to play a pivotal role in strengthening our presence across the Middle East.

Your Mission

As Regional Sales Manager, you will be responsible for developing and executing the commercial strategy across the Middle East region (excluding GCC markets), driving sustainable sales growth through distributor development, strategic account management, and strong market execution.

Key Responsibilities

• Lead sales growth for Lucas and Girling across Iraq, Jordan, Lebanon, Yemen, and other designated Middle Eastern markets.
• Identify, appoint, develop, and manage distributors, importers, traders, and key wholesale partners.
• Deliver turnover, gross margin, and collection targets across the region.
• Negotiate commercial agreements, pricing structures, payment terms, and customer contracts.
• Ensure effective credit control, collections management, and payment security.
• Monitor market trends, competitor activity, customer needs, and emerging opportunities.
• Provide market intelligence to support product range, pricing, and inventory decisions.
• Build and maintain long-term relationships with key decision-makers across the region.

What We're Looking For

• Minimum 7 years of experience in B2B automotive aftermarket sales (parts, batteries, lubricants, filtration, or related sectors).
• At least 3 years of commercial responsibility covering Iraq and/or Levant markets.
• Strong and active network of distributors, importers, traders, and wholesalers, particularly in Iraq.
• Existing relationships in Jordan and Lebanon will be highly valued.
• Proven track record of driving sales growth and developing new markets.
• Strong commercial acumen with experience in pricing, margin management, credit control, and collections.
• Clean compliance and business ethics record.
• Fluent Arabic and English are mandatory.
• Excellent negotiation and relationship management skills.

The Ideal Candidate

We are looking for a commercially driven hunter who combines persistence with sound judgment. Someone who can open doors, build trusted relationships, negotiate effectively, close deals, and ensure collections are secured.

You are resourceful, resilient, and comfortable operating independently in dynamic and sometimes complex markets. Most importantly, you are motivated by winning business and delivering measurable commercial results.

We strongly encourage applications from women pursuing careers in the automotive aftermarket industry.

What We Offer

• Dubai-based role with responsibility for key Middle Eastern markets.
• Competitive compensation package including fixed salary, sales allowance, and attractive performance bonus.
• Opportunity to represent two of the automotive aftermarket's most recognized brands: Lucas and Girling.
• Access to a portfolio of over 60,000 SKUs supported by bonded stock in Dubai.
• Lean, entrepreneurial environment where your impact is visible.
• Strong career development opportunities within a growing international organization.

Ready to drive the growth of Lucas and Girling across the Middle East

Apply now and become part of Zenter Parts next phase of regional expansion.