Job Summary
The Retail Media Network (RMN) Manager will architect and operationalize ADNOCu2019s national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.
Key Responsibilities
- RMN Program Development & Launch
- Launch a foundational nationwide RMN program across at least 200 sites and app properties.
- Define inventory strategy, media pricing, and demand partnerships.
- Integrate data, CMS, CRM, and clean-room tools.
- Media Monetization & Campaign Management
- Deliver the first wave of paid campaigns with performance dashboards.
- Develop and implement strategies to maximize media inventory value across digital and physical assets.
- Manage relationships with advertisers and partners to optimize campaign performance.
- Technology & Data Integration
- Oversee integration of clean-room and CRM tools for advanced audience targeting.
- Ensure seamless operation of DSP/SSP/ad server ecosystems.
- Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
- Secure alignment with senior stakeholders and enable cross-functional collaboration.
Tools and Technologies
- Ad Tech Platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
- CRM & Data Integration: Salesforce, Clean-room tools
- Analytics & Reporting: Google Analytics, Tableau, Power BI
- Content Management: WordPress, Sitecore, Adobe Experience Manager
Key Performance Indicators (KPIs)
- RMN program launch and coverage (number of sites/properties)
- Revenue generated from media inventory
- Campaign performance and attribution metrics
- Advertiser/partner satisfaction
- Audience targeting effectiveness
Minimum Requirements
- Bacheloru2019s degree in Marketing, Business, Media, or a related discipline.
- Masteru2019s degree or professional certification in Digital Marketing or Media is preferred.
- 8 years of experience in retail media, digital advertising, media operations, or commercial roles.
- Proven experience managing media networks, advertising platforms, and monetization initiatives.
- Experience working in crossu2011functional enterprise environments and managing external partners.
- Exposure to retail, energy, mobility, or consumeru2011facing industries is an advantage.
- Strong commercial and revenueu2011driven mindset.
- Solid understanding of retail media, AdTech, and programmatic advertising ecosystems.
- Strong analytical and performance management capabilities.
- Excellent stakeholder management and communication skills.
- Ability to manage multiple initiatives in a fastu2011paced environment.
- Strong attention to governance, compliance, and brand standards.
