Sales Development Representative

About Creatrix Campus

Creatrix Campus is an enterprise SaaS platform built for higher education institutions. We help universities unify their operations — from enrollment through graduation — on a single AI-powered system that reduces manual work, improves data accuracy, and prepares institutions for the compliance and accreditation demands they face every year.

We work with 40+ universities across the UAE, GCC, and Southeast Asia. We are a product-first company — we do not hand over software and walk away. We stay until complexity becomes capability.

We are now building the outbound engine that scales our pipeline across the GCC.

The Role

This is not a numbers game. You will not be measured on calls made or emails sent. You will be measured on one thing: qualified conversations opened with the right people at the right institutions.

Your job is to research, reach, and open — not to pitch. You identify institutions where the problem we solve is real and urgent, find the right entry point, start a conversation, and hand off to the Account Executive with enough context that the first meeting is already halfway won.

You will report to the Head of Sales and work closely with the Account Executive team covering the UAE and GCC.

What You Will Do

Research and build account intelligence. Before you reach out to any institution, you understand it — its accreditation standing, its compliance deadlines, its leadership, and the timing signals that suggest it is ready for a conversation. You do not blast lists. You build understanding.

Open conversations, not inboxes. Your outreach is personalised and relevant because it is grounded in research. You use LinkedIn, email, and direct outreach — in that order of priority. The quality of your first message determines whether you get a response. In this market, relationships open doors that cold messages cannot.

Qualify before you transfer. You do not book meetings for the sake of booking meetings. A poorly qualified meeting wastes everyone's time — the prospect's, the AE's, and yours. You understand what a good fit looks like and you are honest when a prospect is not one.

Hand off with context. When you pass an account to the AE, you pass everything — the stakeholder map, the problem signals you uncovered, the conversation history, and a clear picture of why this institution is worth the team's time. A calendar invite without context is not a handoff.

Keep the CRM current. Every interaction, every piece of account intelligence, every stage update lives in the CRM — not in your head, not in a spreadsheet, not in a chat thread.

What We Are Looking For

What you must have done

• 2–4 years in an outbound sales or business development role in B2B SaaS — you have done this before and you know what good looks like
• Built outreach that gets responses — not through volume, but through research and relevance
• Used AI tools as a genuine part of your daily workflow for prospect research, personalisation, and outreach preparation — not as an experiment
• Maintained an active, professional LinkedIn presence — you understand that buyers look you up before they reply

What sets the strongest candidates apart

• Prior exposure to higher education, government, or institutional buyers in the UAE or GCC — you understand how these organisations make decisions, who holds authority, and what compliance pressure actually means for them
• Arabic fluency alongside English — this is a significant advantage in the GCC market and opens conversations that English alone cannot
• Familiarity with the UAE higher education landscape — the difference between federal and free zone institutions, the role of the CAA, the pressures private universities face in annual review cycles
• Familiarity with tools like Clay, Apollo, or similar research and sequencing platforms

How you think about this work

• You are curious about institutions — how they are governed, how they make decisions, what keeps their leadership up at night. You do not need to be an expert before you join, but you need to want to become one.
• You understand that the GCC market rewards relationship and patience over pressure. You build trust before you build pipeline.
• You are honest in your qualification. You would rather surface a well-qualified no early than carry a poorly qualified yes into the pipeline.

What We Offer

• Competitive base salary with performance bonus tied to qualified pipeline generated
• Health insurance coverage
• A modern AI-native sales stack — research, sequencing, and CRM tools so your time goes to selling, not manual admin
• Direct mentorship from the Head of Sales and Account Executive team — this is a role where you learn enterprise sales from people who close it

How to Apply

Email [Confidential Information] with the subject line: SDR UAE — I read everything.

Write the following directly in the body of your email. No attachments. No PDF. No formatted document.

1. How you research Walk us through how you would prepare to reach out to a private university in the UAE for the first time. Not the message — the research process that leads to it. What do you look for, where do you look, and what tells you the timing is right

2. Your best outreach Describe one piece of outreach you wrote — the context, why you wrote it the way you did, and what happened. Not your best result. The outreach you are most proud of the thinking behind.

3. Your numbers How many qualified meetings did you generate in your most recent role How were they measured How many of those converted into active pipeline

4. Logistics

• Current notice period
• Earliest available start date
• Current compensation (base and variable, stated separately)
• Expected compensation (base and variable, stated separately)

Emails that do not follow this format will not receive a response. We are not testing compliance — we are testing whether you read carefully and follow through on detail. Both matter enormously in this role.