Company Description Nice & Smart Overseas, operating under its flagship brand Friction Safety, is a leading manufacturer and exporter of premium safety footwear headquartered in Unnao, Uttar Pradesh, India. The brand is recognized for high-quality, durable, and comfortable safety shoes that comply with international safety standards. Friction Safety serves diverse industries such as construction, engineering, manufacturing, and logistics, providing reliable protection for workers in demanding environments. The company emphasizes innovation, superior craftsmanship, and consistent performance, making its products trusted in global markets. Team members join an organization focused on safety, quality, and long-term partnerships with industrial clients.
Role Description The Sales Executive role at Friction Arabia is a full-time, on-site position based in Dubai, United Arab Emirates. The Sales Executive will identify and develop new business opportunities, manage existing accounts, and build strong relationships with distributors, industrial clients, and corporate buyers across the region. Daily activities include prospecting, conducting client meetings and product presentations, preparing and negotiating quotations and contracts, and following up to close deals in line with sales targets. The role also involves monitoring market trends, competitor activity, and customer feedback to support pricing, product positioning, and sales strategies. The Sales Executive will collaborate with internal teams on order processing, delivery coordination, and after-sales support to ensure a positive customer experience and repeat business.
Qualifications
- Strong sales, negotiation, and business development skills, with a track record of meeting or exceeding sales targets.
- Relationship-building, client management, and customer service skills to support long-term partnerships.
- Market research, lead generation, and pipeline management capabilities to drive sustainable growth.
- Clear verbal and written communication skills in English; proficiency in Arabic or other regional languages is an advantage.
- Experience in PPE, safety footwear, industrial products, or related B2B sectors is highly beneficial.
- Ability to work independently on-site in Dubai, manage time effectively, and handle multiple accounts and priorities.
- Comfort with using CRM tools, MS Office (Excel, PowerPoint, Word), and digital communication platforms.
- Bachelor's degree in Business, Marketing, Industrial Management, or a related field, or equivalent practical experience.
- Valid UAE driving license and willingness to travel within the region for client visits and industry events.
- Professional, inclusive, and ethical approach to sales, with respect for diverse colleagues and customers.
