- Understand relevant demographics and key consumer drivers of the GCC market and HNI markets
- Work closely with the brand team to implement SQ initiatives in key pockets
- Work closely with the Central marketing organisation to implement sourcing strategies
- Work closely with marketing and sales to execute community, brand and developer specific events
- Track the local media and work with content team to tailor PR and content strategies
- Track spends, MIS and report back to the CMO, board and Transaction Leader for the market.
- Track developer relationships and update all teams on their launch calendar for timely response
- Work with project marketing teams on launch amplification and volume closures
- Collaborate with design and marketing teams to push social media content on relevant pages
- Plan shoots and listings of developer and investor inventory on corporate marketing platform
- Work with digital team to promote various hero projects/ segments
- Do daily/ weekly / monthly / quarterly meetings and updates with the leadership.
- Understand buyer profiles, create analysis and reports to align performance and sales teams
- Create a network of freelancers, video, production and design teams for timely execution
- Work in collaboration with expert marketing dedicated per marketing division.
- Understand ROI, pipelines and closing potential for all active / focus projects
- Work as a team player with a can-do attitude and bias-for-action to ensure topline momentum as per AOP goals.
- Learn new tools, techniques, best practices, strategies, by studying category, competition and other industries.
- Follow system discipline, KRAs, best-practices, code-of-conduct and emerge as a top performer in marketing and a model associate for the brand and business.
3 8 years of direct marketing experience with a known brand.
Additional understanding / experience of Real Estate business will be preferred.
Ability to plan, manage, co-ordinate and handle vendors and meet business goals.
360o / working level understanding of brand, marketing, digital, events and activations for any product / service brand with emphasis on execution.
Education: Graduation / Post-graduate / MBA / Masters in communications/ marketing / business management with specialisation in marketing.
Candidates with the requisite experience from Tier 1 colleges and Industry will be preferred.
Fluency in English and any other second language language: Arabic/ Hindi/ Marathi / Urdu.
Expectations: The profile is for a team player who has the aptitude and reasoning to support a fast-moving marketing organisation.
- He/she must be driven, committed, detail oriented and be hands-on from planning to implementation.
- Ability to drive execution and achieve KPIs of marketing, ROI, results for a mid-sized organisation.
- Data proficiency, marketing planning, and ability to send timely updates, insights, upline / work-groups will be an expectation from the role.
Opportunity: Fast-paced startup moving forward a unicorn growth path over the next few years. Good benefits for associates. Long-term career employer. Career progression opportunities. Incentives comparable to the best in the industry for star-performers.
