Summary of role
Are you the kind of person who sees a search bar and immediately thinks about intent, keywords, and conversion paths
Do you enjoy turning data into strategy and strategy into measurable growth
Does optimizing campaigns until every click counts feel more like a challenge than a task
If so, you might be the SEM Specialist. As an SEM Specialist, you'll play a key role in driving high-impact search engine marketing campaigns that connect brands with the right audiences at the right moment. You'll combine analytical thinking with creative testing to maximize performance and continuously improve results.
Responsibilities
- Planning, launching, and optimizing paid search campaigns across major platforms such as Google Ads and Apple Search Ads
- Conducting in-depth keyword research, competitor analysis, and search intent mapping
- Managing ad copy, extensions, and landing page alignment to improve CTR and conversion rates
- Monitoring campaign performance and optimizing bids, targeting, and budgets to maximize ROI
- Performing A/B tests on ads, audiences, and landing pages to drive continuous improvement
- Analyzing performance metrics and preparing clear, actionable reports for internal teams
- Staying ahead of trends, algorithm updates, and emerging SEM tools to keep campaigns competitive
Requirements & Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- Hands-on experience managing Google Ads or other PPC platforms
- Strong understanding of SEM strategy, keyword planning, bidding models, and campaign optimization
- Familiarity with tools such as Google Analytics, Google Tag Manager, and keyword research platforms
- Ability to interpret data, identify patterns, and translate insights into actionable strategies
- Strong attention to detail and the ability to manage multiple campaigns simultaneously
Why ITCAN
- Work on high-impact campaigns across multiple industries, not repetitive accounts
- Be part of a fast-growing environment where your ideas are actually implemented
- Hybrid working model with flexibility
- Birthday off to celebrate your day
- Exposure to a multi-national culture and diverse teams
- A team that promotes ideas, innovation, and ownership
- Access to tools, learning, and real campaigns that build strong hands-on experience
- Clear opportunity to grow into senior or specialized roles as the company scales
