Search Engine Optimization Specialist

Scope - Integrated Marketing Solutions (Scope-IMS) is a leading provider of comprehensive marketing, branding, event management, and design services for local and international clients. With a team of skilled professionals, Scope-IMS delivers creative, strategic, and impactful solutions tailored to elevate brands and strengthen their market positions. Our extensive services include corporate branding, integrated promotional campaigns, social media marketing, event management, and interior design. By blending creativity and strategy, Scope-IMS excels in promoting business growth and fostering strong connections across industries. Headquartered in Egypt, we are committed to delivering excellence and innovative marketing approaches.

This is a full-time, on-site role based in Heliopolis for a Search Engine Optimization Specialist. The Specialist will be responsible for conducting keyword research, performing SEO audits, executing link-building strategies, and implementing on-page SEO best practices. The role also involves analyzing web performance metrics and generating actionable insights to drive organic growth in search rankings.

• Strong knowledge and experience in Keyword Research and implementing it effectively to enhance search visibility
• Proficiency in conducting SEO Audits and implementing findings to optimize website performance
• Hands-on experience with Link Building strategies and practices
• Competence in tools and methods related to Web Analytics to monitor and interpret website data
• Advanced understanding and application of On-Page SEO techniques
• Analytical mindset with problem-solving skills and an eye for detail
• Knowledge of current SEO trends, search engine algorithms, and best practices
• Bachelor's degree in Marketing, Communications, IT, or a related field is preferred