Senior Graphic Designer

Role Overview

LIPS Healthcare is seeking a Senior Graphic Designer to lead the visual expression of our brand across digital and physical touchpoints. This role is responsible for translating LIPS premium healthcare positioning into high-quality, consistent, and conversion-focused visual communication.

The ideal candidate combines strong brand design sensibility with performance marketing understanding, ensuring all visual assets support patient acquisition, brand authority, and trust.

You will collaborate closely with the Growth Marketing Manager, content team, external agencies, and clinic leadership to create visuals that elevate the LIPS brand while supporting measurable marketing outcomes.

Key Responsibilities

Brand & Visual Identity

Maintain and evolve the LIPS brand identity across all marketing channels.

Ensure visual consistency across website, social media, paid media, and clinic materials.

Develop brand guidelines and enforce brand standards internally and with external partners.

Translate LIPS premium medical positioning into a clean, modern, and trustworthy visual language.

Marketing & Campaign Design

Design creative assets supporting patient acquisition and brand awareness campaigns, including:

Paid advertising creatives (Google Display, Meta, retargeting)

Landing page visuals and graphics

Website graphics and UI elements

Social media posts, carousels, and reels covers

Email marketing templates

Infographics and educational visuals

Ensure designs are optimized for performance marketing and conversion.

Healthcare & Patient Communication Design

Create clear and patient-friendly visuals explaining treatments, services, and patient journeys.

Design educational healthcare content that builds authority and trust.

Translate complex medical information into simple, visually engaging formats.

Clinic & Physical Environment Materials

Design assets that enhance the in-clinic patient experience, including:

Signage and navigation graphics

Digital screen content

Patient brochures and printed materials

Event and partnership materials

Exhibition or activation visuals when required

Creative Collaboration

Work closely with the Growth Marketing Manager to align design with performance campaigns.

Collaborate with content creators on visual storytelling and brand authority content.

Support PR initiatives with visual assets for media placements and announcements.

Coordinate with external agencies when required.

Creative Direction & Asset Management

Manage and organize LIPS design asset library.

Establish templates and scalable systems for fast marketing production.

Ensure all assets are optimized for digital platforms and mobile viewing.

Requirements

Experience

8+ years of graphic design experience

Experience working in-house or with marketing teams

Healthcare, wellness, beauty, or premium service industry experience is a strong advantage

Skills

Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Strong experience with digital marketing design

Ability to design for both brand storytelling and performance marketing

Strong understanding of layout, typography, color systems, and visual hierarchy

Experience designing social media, paid ads, landing pages, and web graphics

Ability to translate complex information into clear visuals

Nice to Have

Experience with Figma

Motion design or animation skills (After Effects)

Experience supporting UI/UX design for websites

Experience working with healthcare or regulated industries

Key Competencies

Strong visual storytelling

Detail-oriented with high quality standards

Ability to work in fast-paced marketing environments

Strong collaboration and communication skills

Understanding of how design supports business and growth objectives

• Portfolio needs to be included in the application