Senior Marketing Specialist

About the Role

We are seeking a Senior Marketing Specialist to lead and execute integrated marketing strategies that support business growth, strengthen brand presence, and generate qualified leads.

This role requires a strategic thinker with strong execution capabilities who can manage digital marketing campaigns, content strategies, performance analytics, and marketing initiatives across multiple channels.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives.

• Plan and execute integrated marketing campaigns across digital and offline channels.

• Identify target audiences, market opportunities, and growth strategies.

• Coordinate marketing initiatives withsales and business development teams

Digital Marketing

• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).

• Plan and execute social media marketing strategies across LinkedIn, Facebook, Instagram, and other platforms.

• Implement SEO and website optimization strategies to improve search visibility.

• Manage email marketing campaigns and marketing automation.

• Monitor and optimize conversion funnels and lead generation strategies.

Content Marketing

• Develop and oversee content strategies, including blogs, social media content, email campaigns, and website content.

• Collaborate with designers to create engaging marketing materials and visual content.

• Ensure brand consistency across all communication channels.

• Create marketing copy for campaigns, landing pages, and promotional materials

Marketing Analytics & Performance

• Track and analyze marketing performance using analytics tools (Google Analytics, CRM, dashboards).

• Measure campaign success through KPIs such as CPL, ROI, CTR, and conversion rates.

• Generate performance reports and provide insights for continuous improvement.

• Use data-driven insights to optimize marketing strategies.

Lead Generation & CRM

• Develop and manage lead generation strategies to support the sales pipeline.

• Work with CRM systems to manage customer data, segmentation, and follow-up campaigns.

• Implement strategies for customer acquisition, retention, and loyalty programs.

Branding & Communication

• Maintain and strengthen brand positioning and brand identity across all marketing activities.

• Ensure consistency in messaging, visual identity, and brand voice.

• Support corporate communication and PR initiatives when needed.

Events & Partnerships

• Plan and coordinate marketing events, exhibitions, and brand activations.

• Build relationships with strategic partners, media, and external agencies.

• Represent the company in marketing and industry events when required.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.

• 4–7 years of experience in marketing or digital marketing.

• Strong understanding of digital marketing channels and marketing strategy

• Experience with marketing analytics, CRM systems, and marketing automation tools

• Excellent communication, planning, and project management skills.

Preferred Skills

• Experience in B2B marketing or industrial sectors.

• Knowledge of SEO, paid media, content marketing, and marketing automation.

• Experience managing exhibitions, events, and lead generation campaigns.

• Ability to work with cross-functional teams and manage multiple projects simultaneously.

What We Offer

• Competitive salary package.

• Professional growth and development opportunities.

• Collaborative and dynamic work environment.

• Opportunity to work on strategic marketing projects.

Due to the nature of the role and the company location, preference will be given to candidates residing in:

• 10th of Ramadan City
• El Shorouk City
• Obour City

Applicants from nearby areas will be prioritized.