Koinz is Saudi Arabia's leading social food ordering app. We've turned everyday coffee runs and dinners into something fun and rewarding, with over 2.7M people signed up so far. Gen Z and young consumers come to us to discover new spots, earn rewards, and share what they're eating with their friends. The role
We're hiring a Senior Marketing Specialist who can be handed any brief, across any function, and just run with it. This isn't a specialist role. It's for someone who's done real time across offline, digital, and commercial marketing, and can figure out what needs to happen to hit a target.
What You'll Be Doing
- Own marketing campaigns end-to-end, from business objectives to execution and measurable results.
- Build go-to-market (GTM) plans for new feature launches, campaigns, and strategic partnerships.
- Execute hands-on digital marketing initiatives across relevant channels.
- Review and provide actionable feedback on content and creative assets to improve quality before launch.
- Build, analyze, and interpret marketing performance dashboards to drive data-informed decisions.
- Collaborate closely with the Growth and CVM teams on retention and lifecycle marketing initiatives.
- Plan and execute offline and BTL (Below-the-Line) marketing activities when required.
- Challenge ideas that don't align with business goals and proactively propose stronger alternatives.
What We're Looking For
- 3–5 years of marketing experience with exposure across multiple marketing functions.
- Proven hands-on experience in digital marketing with the ability to discuss campaigns in depth.
- Strong analytical skills with the ability to build marketing plans, interpret data, and make informed decisions.
- Experience supporting offline and BTL marketing activities and willingness to be involved in on-ground execution.
- Strong eye for content and design, with the ability to provide constructive creative feedback.
- Fluent in both Arabic and English, with a solid understanding of the Saudi market.
- Self-driven, eager to learn, and takes ownership without requiring constant direction.
