Senior Media Buyer

Location: Remote

Type: Full-time

Reporting to: Growth / Leadership

ROLE OVERIVEW

We're hiring a Performance Media Buyer to execute, manage, and optimise paid acquisition across Meta and TikTok, operating across multiple cities and countries.

This role requires strong understanding of auction mechanics, budget control, creative fatigue, and funnel performance, with clear ownership of monitoring cadence, budget pacing, impression delivery, CPM, CPI, web leads, and CAC at a city, campaign, and device-type level.

You'll be managing multiple concurrent campaigns across different markets, requiring disciplined monitoring cadence and the ability to identify performance shifts quickly.

CORE RESPOSIBILITES

Paid Media Execution & Ownership

• Manage and optimise paid acquisition across Meta and TikTok

• Operate multiple simultaneous campaigns across different cities and countries with city-level accountability

• Build, maintain, and iterate Dynamic Creative & Advantage+ campaigns (Meta) and Smart/Dynamic campaigns (TikTok)

• Execute full-funnel campaigns including prospecting, retargeting, reactivation, and web lead generation

Monitoring Frequency & Performance Control

• Monitor live campaigns daily across all active markets (spend pacing, impressions, CPM, CPI, CPL)

• Conduct structured multi-weekly performance reviews segmented by city, campaign, and device type

• Run weekly campaign health checks to identify creative fatigue, frequency saturation, and auction pressure

• Maintain monitoring discipline across 10+ concurrent campaigns without performance blind spots

• Escalate issues immediately when KPIs drift outside thresholds

Budget Management & Pacing

• Own daily, weekly, and monthly budget management across multiple campaigns

• Reallocate budgets dynamically across cities, campaigns, platforms, and devices based on performance signals

• Prevent overspend in underperforming or saturated markets

Impressions, CPM, CPI & Web Leads

• Own impression delivery, CPM, CPI, and CPL targets by city, campaign, and device

• Ensure impression volume supports learning and testing across all active campaigns

• Diagnose auction pressure, creative fatigue, and funnel friction

Creative Refresh & Content Velocity

• Vertical video: new creatives weekly

• Static creatives: refresh every 2–3 weeks

• Provide data-backed feedback to content teams

• Track creative frequency and fatigue signals across multiple campaigns to inform refresh priorities

Testing & Experimentation

• Run structured A/B tests across creatives, audiences, formats, bids, and landing pages

• Use platform-native testing tools

• Roll learnings out across markets

Reporting

• Bi-weekly and monthly reporting

• Report spend, pacing, impressions, CPM, CPI, CPL, CAC by city and device

• Communicate what changed, why, and next actions

REQUIRED EXPERIENCE

• 2–5+ years Meta & TikTok media buying experience

• Multi-city or multi-country campaign experience managing 5+ concurrent campaigns

• Strong understanding of CPM, CPI, CPL, CAC and auction mechanics

• Experience with Dynamic Creative and Smart campaigns

• Proven ability to maintain monitoring discipline and catch performance issues early across multiple campaigns

KEY METRICS

Primary: Budget pacing, Impressions, CPM, CPI, Web Leads / CPL and CAC

Monitoring: Daily campaign checks, multi-weekly city-level reviews, weekly creative fatigue analysis.